Psychology | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI142 | ||||
Course Name: | Advertising and Consumption | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
Course Assistants: |
Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
Week | Subject | Related Preparation |
1) | Meeting, information about the lesson, movie and book suggestions | |
1) | Hedonism | |
2) | History of advertising, changing advertising approaches from past to present | |
3) | Functions of advertisements | |
4) | Creative destruction and controversy over the black swan | |
5) | Consumption theories | |
6) | Fordism ve Taylorism | |
7) | Commodification, reification, alienation | |
8) | Practise for midterm | |
9) | Ethical Issues in Advertising | |
10) | Conformism | |
11) | Consumption society criticism in cinema | |
12) | Consumption society criticism in cinema/ 2 | |
13) | Consumption society debates | |
14) | Consumption society debates |
Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | ||||||||||||||
1) Have the theoretical knowledge in major sub areas of psychology. | ||||||||||||||
2) Apply psychological consepts and theories in a variety of applied settings | ||||||||||||||
3) Identify and explain the cognitive, emotional and behavioral processes of human. | ||||||||||||||
4) Evaluate evidence and assumptions in a scientific and critical view. | ||||||||||||||
5) Collect and analyze the research data and report the findings in accordance to ethical publication rules. | ||||||||||||||
6) Develop and utilize measurement tools for psychological phenomena. | ||||||||||||||
7) Have the skills and abilities to follow advances in psyhology and other related sciences. | ||||||||||||||
8) Have the skills and abilities to work effectively on individual and group based. | ||||||||||||||
9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings. | ||||||||||||||
10) Behave in accordance to the professional code of ethics applied to psychology. | ||||||||||||||
11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities. | ||||||||||||||
12) Have enhanced awareness of universal values as well as human and animal rights. | ||||||||||||||
13) Master a foreign language at least B1 level of European Language Portfolio. | ||||||||||||||
14) Master the computer softwares within information and communication technologies at least European computer driving licence. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Have the theoretical knowledge in major sub areas of psychology. | |
2) | Apply psychological consepts and theories in a variety of applied settings | |
3) | Identify and explain the cognitive, emotional and behavioral processes of human. | |
4) | Evaluate evidence and assumptions in a scientific and critical view. | |
5) | Collect and analyze the research data and report the findings in accordance to ethical publication rules. | |
6) | Develop and utilize measurement tools for psychological phenomena. | |
7) | Have the skills and abilities to follow advances in psyhology and other related sciences. | |
8) | Have the skills and abilities to work effectively on individual and group based. | |
9) | Have the skills and abilities to communicate in a clear and effective manner in national and international settings. | |
10) | Behave in accordance to the professional code of ethics applied to psychology. | |
11) | Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities. | |
12) | Have enhanced awareness of universal values as well as human and animal rights. | |
13) | Master a foreign language at least B1 level of European Language Portfolio. | |
14) | Master the computer softwares within information and communication technologies at least European computer driving licence. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Midterms | 2 | 10 | 2 | 24 | |||
Final | 3 | 15 | 2 | 51 | |||
Total Workload | 117 |