| Interior Architecture and Environmental Design | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI142 | ||||
| Course Name: | Advertising and Consumption | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
| Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
| Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
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The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
| Week | Subject | Related Preparation |
| 1) | Meeting, information about the lesson, movie and book suggestions | |
| 1) | Hedonism | |
| 2) | History of advertising, changing advertising approaches from past to present | |
| 3) | Functions of advertisements | |
| 4) | Creative destruction and controversy over the black swan | |
| 5) | Consumption theories | |
| 6) | Fordism ve Taylorism | |
| 7) | Commodification, reification, alienation | |
| 8) | Practise for midterm | |
| 9) | Ethical Issues in Advertising | |
| 10) | Conformism | |
| 11) | Consumption society criticism in cinema | |
| 12) | Consumption society criticism in cinema/ 2 | |
| 13) | Consumption society debates | |
| 14) | Consumption society debates |
| Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
| References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | ||||||||||||||
| 2) Acquiring universal knowledge in the fields within the discipline of interior architecture. | ||||||||||||||
| 3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | ||||||||||||||
| 4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | ||||||||||||||
| 5) Evaluating the concept of space design through different disciplines. | ||||||||||||||
| 6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | ||||||||||||||
| 7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | ||||||||||||||
| 8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | ||||||||||||||
| 9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | ||||||||||||||
| 10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | ||||||||||||||
| 11) To be able to understand problems related to construction, design, application and engineering. | ||||||||||||||
| 12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | ||||||||||||||
| 13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | ||||||||||||||
| 14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | |
| 2) | Acquiring universal knowledge in the fields within the discipline of interior architecture. | |
| 3) | To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | |
| 4) | Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | |
| 5) | Evaluating the concept of space design through different disciplines. | |
| 6) | To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | |
| 7) | Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | |
| 8) | To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | |
| 9) | Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | |
| 10) | To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | |
| 11) | To be able to understand problems related to construction, design, application and engineering. | |
| 12) | To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | |
| 13) | According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | |
| 14) | Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 2 | 10 | 2 | 24 | |||
| Final | 3 | 15 | 2 | 51 | |||
| Total Workload | 117 | ||||||