| Speech and Language Therapy | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI142 | ||||
| Course Name: | Advertising and Consumption | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
| Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
| Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
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The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
| Week | Subject | Related Preparation |
| 1) | Meeting, information about the lesson, movie and book suggestions | |
| 1) | Hedonism | |
| 2) | History of advertising, changing advertising approaches from past to present | |
| 3) | Functions of advertisements | |
| 4) | Creative destruction and controversy over the black swan | |
| 5) | Consumption theories | |
| 6) | Fordism ve Taylorism | |
| 7) | Commodification, reification, alienation | |
| 8) | Practise for midterm | |
| 9) | Ethical Issues in Advertising | |
| 10) | Conformism | |
| 11) | Consumption society criticism in cinema | |
| 12) | Consumption society criticism in cinema/ 2 | |
| 13) | Consumption society debates | |
| 14) | Consumption society debates |
| Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
| References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |||||||||||||||
| 1) -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |||||||||||||||
| 2) Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |||||||||||||||
| 3) Comprehends the methods related to the production of scientific knowledge. | |||||||||||||||
| 4) To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |||||||||||||||
| 5) Applies the principles of professional development and learning, communication and social skills in the fields of work. | |||||||||||||||
| 6) Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |||||||||||||||
| 7) To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |||||||||||||||
| 8) Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |||||||||||||||
| 9) Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |||||||||||||||
| 10) It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |||||||||||||||
| 11) Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |||||||||||||||
| 12) Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |||||||||||||||
| 13) Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |||||||||||||||
| 14) It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |
| 1) | -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |
| 2) | Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |
| 3) | Comprehends the methods related to the production of scientific knowledge. | |
| 4) | To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |
| 5) | Applies the principles of professional development and learning, communication and social skills in the fields of work. | |
| 6) | Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |
| 7) | To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |
| 8) | Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |
| 9) | Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |
| 10) | It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |
| 11) | Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |
| 12) | Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |
| 13) | Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |
| 14) | It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 2 | 10 | 2 | 24 | |||
| Final | 3 | 15 | 2 | 51 | |||
| Total Workload | 117 | ||||||