| Physiotherapy and Rehabilitation | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI142 | ||||
| Course Name: | Advertising and Consumption | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
| Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
| Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
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The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
| Week | Subject | Related Preparation |
| 1) | Meeting, information about the lesson, movie and book suggestions | |
| 1) | Hedonism | |
| 2) | History of advertising, changing advertising approaches from past to present | |
| 3) | Functions of advertisements | |
| 4) | Creative destruction and controversy over the black swan | |
| 5) | Consumption theories | |
| 6) | Fordism ve Taylorism | |
| 7) | Commodification, reification, alienation | |
| 8) | Practise for midterm | |
| 9) | Ethical Issues in Advertising | |
| 10) | Conformism | |
| 11) | Consumption society criticism in cinema | |
| 12) | Consumption society criticism in cinema/ 2 | |
| 13) | Consumption society debates | |
| 14) | Consumption society debates |
| Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
| References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||
| 1) Knows the basic concepts and terminology, evaluation processes and methodological application principles in the field of physiotherapy and rehabilitation; uses this advanced knowledge in study, research and practice. | ||||||||
| 2) Makes the necessary assessment, definition and planning for physiotherapy and rehabilitation applications by using the theoretical and applied concepts and principles related to physiotherapy and rehabilitation. | ||||||||
| 3) Implements the physiotherapy and rehabilitation program systematically and safely within the framework of ethical principles in the light of professional attitudes and skills; terminates or changes as necessary. | ||||||||
| 4) Takes initiatives to protect and improve public health and welfare; contributes to the production of health strategies and policies suitable for the changing and diversifying needs of the society in the field of physiotherapy and rehabilitation. | ||||||||
| 5) Organizes physiotherapy and rehabilitation services effectively and adequately, manages the business processes necessary for the continuity and development of the quality and organizational function; generates solutions against problems in line with knowledge and evidence. | ||||||||
| 6) Keeps records and prepares reports for quality service and research in the field of physiotherapy and rehabilitation; adopts ethical, deontological principles and legal framework in collecting, recording and reporting data. | ||||||||
| 7) Carries out professional and academic studies independently by using his knowledge; works as a team member and assumes responsibility in effective communication and cooperation with other professional groups working in this field. | ||||||||
| 8) It adopts the principle of personal development, information literacy and lifelong learning; contributes to quality improvement, training and promotion programs related to the field, and demonstrates its professional behavior at an international level. | ||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Knows the basic concepts and terminology, evaluation processes and methodological application principles in the field of physiotherapy and rehabilitation; uses this advanced knowledge in study, research and practice. | |
| 2) | Makes the necessary assessment, definition and planning for physiotherapy and rehabilitation applications by using the theoretical and applied concepts and principles related to physiotherapy and rehabilitation. | |
| 3) | Implements the physiotherapy and rehabilitation program systematically and safely within the framework of ethical principles in the light of professional attitudes and skills; terminates or changes as necessary. | |
| 4) | Takes initiatives to protect and improve public health and welfare; contributes to the production of health strategies and policies suitable for the changing and diversifying needs of the society in the field of physiotherapy and rehabilitation. | |
| 5) | Organizes physiotherapy and rehabilitation services effectively and adequately, manages the business processes necessary for the continuity and development of the quality and organizational function; generates solutions against problems in line with knowledge and evidence. | |
| 6) | Keeps records and prepares reports for quality service and research in the field of physiotherapy and rehabilitation; adopts ethical, deontological principles and legal framework in collecting, recording and reporting data. | |
| 7) | Carries out professional and academic studies independently by using his knowledge; works as a team member and assumes responsibility in effective communication and cooperation with other professional groups working in this field. | |
| 8) | It adopts the principle of personal development, information literacy and lifelong learning; contributes to quality improvement, training and promotion programs related to the field, and demonstrates its professional behavior at an international level. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 2 | 10 | 2 | 24 | |||
| Final | 3 | 15 | 2 | 51 | |||
| Total Workload | 117 | ||||||