Midwifery Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development.
2) Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies.
3) In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family.
4) They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages.
5) Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts.
6) To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject.
7) It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages.
8) Performs midwifery practices in line with evidence-based care principles.
9) It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member.
10) It acts in accordance with the ethical principles and values of midwifery profession.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development.	3
2)	Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies.	3
3)	In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family.	3
4)	They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages.	3
5)	Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts.	3
6)	To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject.	3
7)	It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages.	3
8)	Performs midwifery practices in line with evidence-based care principles.	3
9)	It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member.	2
10)	It acts in accordance with the ethical principles and values of midwifery profession.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117