International Trade | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI125 | ||||
Course Name: | Event management | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | Yes | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Prof. Dr. RUKEN ÖZGÜL KILANÇ | ||||
Course Lecturer(s): | PROF.DR.RUKEN ÖZGÜL KILANÇ | ||||
Course Assistants: |
Course Objectives: | V. Provide a detailed introduction to the basic concepts of event management and the development of event management. VI. Provide that planned event team develop effective and effective solutions to changing conditions. VII. Gain the ability to manage the relationships and work integrated with other areas. VIII. Gain knowledge and skills to develop the event management strategy. |
Course Content: | This course covers, the emergence of activities as applications, progress, examples, researches, planning, designing and evaluation and puts emphasis on the phases. While dealing with Efficiency Management which is a group activity, several examples of case studies will be analyzed. |
The students who have succeeded in this course;
1) Understand the basic concepts and development of event management and establish the relationship with today. 2) Develops and manages all related event activities for institution according to changing technology and other conditions. 3) Manages the relations of event management with other areas in an integrated manner. 4) As a event team member, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector. |
Week | Subject | Related Preparation |
1) | Pulic Relations and Event Management | |
2) | Introduction to Event Management Concept | |
3) | Public relations and event management as a tool | |
4) | Social changes and event management | |
5) | Public relations models and event management | |
6) | Event process planning and stages | |
7) | Process and stages in event management- Homework Submission Week-- | |
8) | Classification of planned events | |
9) | Public relations and event management as a management function | |
10) | Event promotion techniques | |
11) | Events and sponsorship | |
12) | Case studies in event management I-student presentations | |
13) | Event classifications and general repetition | |
14) | Student work and presentation studies II |
Course Notes / Textbooks: | RUKEN ÖZGÜL KILANÇ, HALKLA İLİŞKİLER VE ETKİNLİK YÖNETİMİ, KRİTER YAY., 2014. FİLİZ BALTA PELTEKOĞLU, HALKLA İLİŞKİLER NEDİR, BETA YAYINLARI, 2007. |
References: | ders notları |
Course Learning Outcomes | 1 |
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Program Outcomes | |||||||
1) Possess all the expertise and skills related to foreign trade required for business life. | |||||||
2) Knows the legislation regarding foreign trade. | |||||||
3) Knows the necessary information and documents regarding foreign trade. | |||||||
4) Effectively recognizes, collects and uses the data required to solve well-defined problems in this field; uses the theoretical knowledge and intellectual skills required for practice. | |||||||
5) Acts in accordance with professional ethical principles in relations with stakeholders. | |||||||
6) Continues to learn about his profession independently and turns what he has learned into practice. | |||||||
7) Has sufficient knowledge of foreign languages in the professional field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Possess all the expertise and skills related to foreign trade required for business life. | |
2) | Knows the legislation regarding foreign trade. | |
3) | Knows the necessary information and documents regarding foreign trade. | |
4) | Effectively recognizes, collects and uses the data required to solve well-defined problems in this field; uses the theoretical knowledge and intellectual skills required for practice. | |
5) | Acts in accordance with professional ethical principles in relations with stakeholders. | |
6) | Continues to learn about his profession independently and turns what he has learned into practice. | |
7) | Has sufficient knowledge of foreign languages in the professional field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 25 |
Presentation | 1 | % 35 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 3 | 84 | |||
Presentations / Seminar | 1 | 6 | 3 | 9 | |||
Homework Assignments | 1 | 10 | 3 | 13 | |||
Final | 1 | 15 | 2 | 17 | |||
Total Workload | 123 |