E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI125 | ||||
Course Name: | Event management | ||||
Semester: | Spring | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | Yes | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | Face to face | ||||
Course Coordinator: | Prof. Dr. RUKEN ÖZGÜL KILANÇ | ||||
Course Lecturer(s): | PROF.DR.RUKEN ÖZGÜL KILANÇ | ||||
Course Assistants: |
Course Objectives: | V. Provide a detailed introduction to the basic concepts of event management and the development of event management. VI. Provide that planned event team develop effective and effective solutions to changing conditions. VII. Gain the ability to manage the relationships and work integrated with other areas. VIII. Gain knowledge and skills to develop the event management strategy. |
Course Content: | This course covers, the emergence of activities as applications, progress, examples, researches, planning, designing and evaluation and puts emphasis on the phases. While dealing with Efficiency Management which is a group activity, several examples of case studies will be analyzed. |
The students who have succeeded in this course;
1) Understand the basic concepts and development of event management and establish the relationship with today. 2) Develops and manages all related event activities for institution according to changing technology and other conditions. 3) Manages the relations of event management with other areas in an integrated manner. 4) As a event team member, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector. |
Week | Subject | Related Preparation |
1) | Pulic Relations and Event Management | |
2) | Introduction to Event Management Concept | |
3) | Public relations and event management as a tool | |
4) | Social changes and event management | |
5) | Public relations models and event management | |
6) | Event process planning and stages | |
7) | Process and stages in event management- Homework Submission Week-- | |
8) | Classification of planned events | |
9) | Public relations and event management as a management function | |
10) | Event promotion techniques | |
11) | Events and sponsorship | |
12) | Case studies in event management I-student presentations | |
13) | Event classifications and general repetition | |
14) | Student work and presentation studies II |
Course Notes / Textbooks: | RUKEN ÖZGÜL KILANÇ, HALKLA İLİŞKİLER VE ETKİNLİK YÖNETİMİ, KRİTER YAY., 2014. FİLİZ BALTA PELTEKOĞLU, HALKLA İLİŞKİLER NEDİR, BETA YAYINLARI, 2007. |
References: | ders notları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
---|---|---|---|---|
Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 25 |
Presentation | 1 | % 35 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 3 | 84 | |||
Presentations / Seminar | 1 | 6 | 3 | 9 | |||
Homework Assignments | 1 | 10 | 3 | 13 | |||
Final | 1 | 15 | 2 | 17 | |||
Total Workload | 123 |