Visual Communication Design | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI117 | ||||
Course Name: | Communication in Health | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Öğr. Gör. KÜBRA KARDEŞ | ||||
Course Lecturer(s): | |||||
Course Assistants: |
Course Objectives: | With this elective course; • To deal with health communication in all its dimensions, to raise awareness about how to apply both traditional and contemporary media in new media. • Introducing new media and traditional media, showing the difference and conveying examples in the digital age. • To help the health profession or health centers to be used in the most effective way in line with their goals by using new media platforms with a correct communication language. • To strengthen communication with sector members and the public. |
Course Content: | • New media use and health communication dimension for health institutions and health workers. • What are new media and traditional media? How is new media different from traditional media? What are the characteristics of both new media users and new media followers? • What is health communication? Why is it important? How is health communication carried out in perceiving and conveying true and false messages about health? Why is a separate language and expertise needed in terms of communication in the field of health? • What is the impact/power of the new media in the field of health? What is the situation in Turkey and in the world? • Why and how should health centers and health workers use the new media? What are the tricks in content production? How to make news in new media? How to make news? • How should information and statements be conveyed? How is the new media directed and managed in order to increase the health literacy level of the public? How is the language of health communication used? What are the prohibitions and pollution elements in new media? |
The students who have succeeded in this course;
1) To comprehend the conceptual and application areas of health communication and health promotion discipline with all its dimensions, 2) Recognize traditional media and new media. They will understand how they can use it correctly and effectively in the manner required by the age and in their profession. 3) They will have an idea about health communication and will be able to take a more advantageous position as members of the health profession who use the new media most correctly. |
Week | Subject | Related Preparation |
1) | Defining the Health Communication Discipline (Overview) | - |
2) | Health Communication Stakeholders (Overview) | - |
3) | Health Services and Policies in the World | - |
4) | Health Services and Policies in Turkey | - |
5) | Health Literacy and Journalism | - |
6) | Treatment of Health in Traditional and Social Media | - |
7) | Treatment of Health in Traditional and Social Media | - |
8) | Midterm | - |
9) | Important Elements in Interpersonal Communication | - |
10) | Localization of Traditional Nutrition in Health | - |
11) | Communication with the Patient (Communication in Special Situations) | - |
12) | Teamwork and Problem Solving Techniques | - |
13) | Design of Awareness and Awareness Campaigns in Health Communication | - |
14) | Strategies Used in the Campaign | - |
15) | Final | - |
16) | Final | - |
Course Notes / Textbooks: | Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed |
References: | Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |||||||||||||
1) To have the necessary knowledge and skills about computer technologies required to produce designs. | |||||||||||||
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |||||||||||||
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |||||||||||||
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |||||||||||||
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |||||||||||||
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |||||||||||||
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |||||||||||||
3) To be able to analyze and use design-oriented thinking processes for visual communication products. | |||||||||||||
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |||||||||||||
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |||||||||||||
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |||||||||||||
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |
1) | To have the necessary knowledge and skills about computer technologies required to produce designs. | |
1) | To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |
1) | To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |
1) | To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |
2) | To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |
2) | To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |
3) | To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |
3) | To be able to analyze and use design-oriented thinking processes for visual communication products. | |
4) | To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |
4) | To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |
5) | Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |
6) | To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 12 | 60 |
Midterms | 1 | 5 |
Final | 2 | 10 |
Total Workload | 123 |