| Health Administration | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI117 | ||||
| Course Name: | Communication in Health | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Öğr. Gör. KÜBRA KARDEŞ | ||||
| Course Lecturer(s): | |||||
| Course Assistants: |
| Course Objectives: | With this elective course; • To deal with health communication in all its dimensions, to raise awareness about how to apply both traditional and contemporary media in new media. • Introducing new media and traditional media, showing the difference and conveying examples in the digital age. • To help the health profession or health centers to be used in the most effective way in line with their goals by using new media platforms with a correct communication language. • To strengthen communication with sector members and the public. |
| Course Content: | • New media use and health communication dimension for health institutions and health workers. • What are new media and traditional media? How is new media different from traditional media? What are the characteristics of both new media users and new media followers? • What is health communication? Why is it important? How is health communication carried out in perceiving and conveying true and false messages about health? Why is a separate language and expertise needed in terms of communication in the field of health? • What is the impact/power of the new media in the field of health? What is the situation in Turkey and in the world? • Why and how should health centers and health workers use the new media? What are the tricks in content production? How to make news in new media? How to make news? • How should information and statements be conveyed? How is the new media directed and managed in order to increase the health literacy level of the public? How is the language of health communication used? What are the prohibitions and pollution elements in new media? |
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The students who have succeeded in this course;
1) To comprehend the conceptual and application areas of health communication and health promotion discipline with all its dimensions, 2) Recognize traditional media and new media. They will understand how they can use it correctly and effectively in the manner required by the age and in their profession. 3) They will have an idea about health communication and will be able to take a more advantageous position as members of the health profession who use the new media most correctly. |
| Week | Subject | Related Preparation |
| 1) | Defining the Health Communication Discipline (Overview) | - |
| 2) | Health Communication Stakeholders (Overview) | - |
| 3) | Health Services and Policies in the World | - |
| 4) | Health Services and Policies in Turkey | - |
| 5) | Health Literacy and Journalism | - |
| 6) | Treatment of Health in Traditional and Social Media | - |
| 7) | Treatment of Health in Traditional and Social Media | - |
| 8) | Midterm | - |
| 9) | Important Elements in Interpersonal Communication | - |
| 10) | Localization of Traditional Nutrition in Health | - |
| 11) | Communication with the Patient (Communication in Special Situations) | - |
| 12) | Teamwork and Problem Solving Techniques | - |
| 13) | Design of Awareness and Awareness Campaigns in Health Communication | - |
| 14) | Strategies Used in the Campaign | - |
| 15) | Final | - |
| 16) | Final | - |
| Course Notes / Textbooks: | Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed |
| References: | Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | ||||||||||||||
| 2) They will have the knowledge of factors about society-individual health and its development. | ||||||||||||||
| 3) They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | ||||||||||||||
| 4) They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | ||||||||||||||
| 5) They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 6) They will use health terminology and grammar according to the rules in spoken and written communication. | ||||||||||||||
| 7) They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | ||||||||||||||
| 8) They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | ||||||||||||||
| 9) They will constantly develop professional knowledge and skill; know ways to access information and apply them. | ||||||||||||||
| 10) They will show mangement philosophy and management functions in health management applications. | ||||||||||||||
| 11) They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | ||||||||||||||
| 12) They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | ||||||||||||||
| 13) They will show leadership characteristics in health management applications. | ||||||||||||||
| 14) They will take responsibility individually and as a team member in health management applications. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | |
| 2) | They will have the knowledge of factors about society-individual health and its development. | |
| 3) | They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | |
| 4) | They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | |
| 5) | They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | |
| 6) | They will use health terminology and grammar according to the rules in spoken and written communication. | |
| 7) | They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | |
| 8) | They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | |
| 9) | They will constantly develop professional knowledge and skill; know ways to access information and apply them. | |
| 10) | They will show mangement philosophy and management functions in health management applications. | |
| 11) | They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | |
| 12) | They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | |
| 13) | They will show leadership characteristics in health management applications. | |
| 14) | They will take responsibility individually and as a team member in health management applications. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Study Hours Out of Class | 12 | 60 |
| Midterms | 1 | 5 |
| Final | 2 | 10 |
| Total Workload | 123 | |