Pharmacy Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI117

Course Name:

Communication in Health

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. KÜBRA KARDEŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

With this elective course;
• To deal with health communication in all its dimensions, to raise awareness about how to apply both traditional and contemporary media in new media.
• Introducing new media and traditional media, showing the difference and conveying examples in the digital age.
• To help the health profession or health centers to be used in the most effective way in line with their goals by using new media platforms with a correct communication language.
• To strengthen communication with sector members and the public.

Course Content:

• New media use and health communication dimension for health institutions and health workers.
• What are new media and traditional media? How is new media different from traditional media? What are the characteristics of both new media users and new media followers?
• What is health communication? Why is it important? How is health communication carried out in perceiving and conveying true and false messages about health? Why is a separate language and expertise needed in terms of communication in the field of health?
• What is the impact/power of the new media in the field of health? What is the situation in Turkey and in the world?
• Why and how should health centers and health workers use the new media? What are the tricks in content production? How to make news in new media? How to make news?
• How should information and statements be conveyed? How is the new media directed and managed in order to increase the health literacy level of the public? How is the language of health communication used? What are the prohibitions and pollution elements in new media?

Learning Outcomes

The students who have succeeded in this course;
1) To comprehend the conceptual and application areas of health communication and health promotion discipline with all its dimensions,
2) Recognize traditional media and new media. They will understand how they can use it correctly and effectively in the manner required by the age and in their profession.
3) They will have an idea about health communication and will be able to take a more advantageous position as members of the health profession who use the new media most correctly.

Course Flow Plan

Week	Subject	Related Preparation
1)	Defining the Health Communication Discipline (Overview)	-
2)	Health Communication Stakeholders (Overview)	-
3)	Health Services and Policies in the World	-
4)	Health Services and Policies in Turkey	-
5)	Health Literacy and Journalism	-
6)	Treatment of Health in Traditional and Social Media	-
7)	Treatment of Health in Traditional and Social Media	-
8)	Midterm	-
9)	Important Elements in Interpersonal Communication	-
10)	Localization of Traditional Nutrition in Health	-
11)	Communication with the Patient (Communication in Special Situations)	-
12)	Teamwork and Problem Solving Techniques	-
13)	Design of Awareness and Awareness Campaigns in Health Communication	-
14)	Strategies Used in the Campaign	-
15)	Final	-
16)	Final	-

Sources

Course Notes / Textbooks:	Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed
References:	Ders notları, literatür, WoS, Pubmed Ders notları, literatür, WoS, Pubmed

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Applies and develops the universal and social dimensional effects of basic, professional and technological knowledge in the field of pharmacy as well as pharmacy practice interdisciplinary by following legal, deontological and ethical rules.
2) Defines the terminology related to the pharmacy profession; solves problems , accesses scientific information in the field of pharmacy, after monitoring and evaluating the current literature, applies , communicates, shares by using information technologies effectively and efficiently.
3) Uses theoretical and practical knowledge about the anatomical structure of the human body, the physiological working principles of systems, biochemical, immunological events in the organism and microorganisms.
4) Uses basic and advanced analytical techniques and methods by running qualitative/quantitative analyzes and interprets the findings by using appropriate statistical methods.
5) Defines medicinal plants, herbal drugs and active substances; gains the skills for the development of natural products used for medical purposes.
6) Applies patient-centered and individualized pharmaceutical care service together with other healthcare personnel within the framework of rational drug use by using the principles of clinical pharmacy, pharmacoeconomics, pharmacotherapy and phytotherapy.
7) Knows the biological properties, structure-activity relationships, and metabolisms of drugs and gains the skill for the synthesize and development of new drug candidates.
8) He/She is competent at formulations, production, stability, quality assurance, licensing, patent studies, legal regulations of products containing natural origin and / or synthetic active substances, advanced therapy medicinal products, radiopharmaceuticals and cosmetic products.
9) Interprets the pharmacokinetic and pharmacodynamic properties of drugs, the factors that change their effect, their toxic effects, pharmacolygical activities and their risk assessment method. Reports the drug interactions and adverse drug reactions, monitors and applies the theoretical/practical knowledge for preventing them.
10) As a health professional in his/her profession he/she acts as a caregiver, decision maker, communicator, manager, lifelong learner, instructor, leader and researcher, he/she complies with the principles of evidence-based pharmacy by making teamwork for the benefit of society, national and universal values.
11) He/She works in various fields such as community pharmacy, hospitals, pharmaceutical medical devices, herbal products and cosmetics sectors, health institutions and agencies, clinical research organizations , universities and R&D centers.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Applies and develops the universal and social dimensional effects of basic, professional and technological knowledge in the field of pharmacy as well as pharmacy practice interdisciplinary by following legal, deontological and ethical rules.
2)	Defines the terminology related to the pharmacy profession; solves problems , accesses scientific information in the field of pharmacy, after monitoring and evaluating the current literature, applies , communicates, shares by using information technologies effectively and efficiently.
3)	Uses theoretical and practical knowledge about the anatomical structure of the human body, the physiological working principles of systems, biochemical, immunological events in the organism and microorganisms.
4)	Uses basic and advanced analytical techniques and methods by running qualitative/quantitative analyzes and interprets the findings by using appropriate statistical methods.
5)	Defines medicinal plants, herbal drugs and active substances; gains the skills for the development of natural products used for medical purposes.
6)	Applies patient-centered and individualized pharmaceutical care service together with other healthcare personnel within the framework of rational drug use by using the principles of clinical pharmacy, pharmacoeconomics, pharmacotherapy and phytotherapy.
7)	Knows the biological properties, structure-activity relationships, and metabolisms of drugs and gains the skill for the synthesize and development of new drug candidates.
8)	He/She is competent at formulations, production, stability, quality assurance, licensing, patent studies, legal regulations of products containing natural origin and / or synthetic active substances, advanced therapy medicinal products, radiopharmaceuticals and cosmetic products.
9)	Interprets the pharmacokinetic and pharmacodynamic properties of drugs, the factors that change their effect, their toxic effects, pharmacolygical activities and their risk assessment method. Reports the drug interactions and adverse drug reactions, monitors and applies the theoretical/practical knowledge for preventing them.
10)	As a health professional in his/her profession he/she acts as a caregiver, decision maker, communicator, manager, lifelong learner, instructor, leader and researcher, he/she complies with the principles of evidence-based pharmacy by making teamwork for the benefit of society, national and universal values.
11)	He/She works in various fields such as community pharmacy, hospitals, pharmaceutical medical devices, herbal products and cosmetics sectors, health institutions and agencies, clinical research organizations , universities and R&D centers.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	12	60
Midterms	1	5
Final	2	10
Total Workload		123