Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI114

Course Name:

Cancer Biology

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. FUNDA ELMACIOĞLU

Course Lecturer(s):

Dr. Öğr. Üy. ORKUN GÜRBÜZ

Course Assistants:

Course Objective and Content

Course Objectives:	General knowledge and concepts related to cancer, cancer clinic and treatment approaches, learning of prevention and treatment nutritional principles.
Course Content:	Nutritional applications of cancer, cancer treatment, clinic, treatment, cancer patients, nutrition, nutrition and nutritional components of cancer and their effects on the process, nutritional support products used in cancer patients and nutritional carcinogens.

Learning Outcomes

The students who have succeeded in this course;
1) Describe the cancer, have knowledge about the mechanisms of cancer formation,
2) Explain effective genetic and environmental factors in cancer formation,
3) Has knowledge about cancer clinic,
4) Evaluate the nutritional status of the cancer patient,
5) Recognize the nutritional support products developed for cancer patients, develop appropriate proposal for appropriate product selection and usage.

Course Flow Plan

Week	Subject	Related Preparation
1)	Cancer and Carsinogenesis,Definig cancer, Defining carsinogenesis and mechanisms of carsinogenesis
2)	The genetical and enviromental factors in carsinogenesis ( foods, food processing)
3)	Cancer and energy intake
4)	Cancer and macronutrients: carbohydrate and protein
5)	Cancer and macronutrients: Fat
6)	Cancer and micronutrients: Vitamins (A, C, E vitamins and D vitamin)
7)	ARA SINAV
8)	Cancer and micronutrients: Vitamins II (Choline, Folic acid and selected B vitamins)
9)	Cancer and micronutrients: Minerals (Selenium, zinc, iron)
10)	Cancer and micronutrients: Minerals II (Copper, calcium and iodine)
11)	Cancer and functional food compounds ( Pythochemicals)
12)	Cancer and fibre
13)	The clinical Picture of cancer and treatment approaches (Chemotherapy, radiotherapy and their effects on nutritional status of cancer patient)
14)	FİNAL
15)	FİNAL
16)	FİNAL

Sources

Course Notes / Textbooks:	Konu İle İlgili Güncel Yayınlar
References:	Konu İle İlgili Güncel Yayınlar

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	56
Homework Assignments	14	14
Midterms	1	3
Final	1	3
Total Workload		118