| Pharmacy Services | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI108 | ||||
| Course Name: | Consumer Behavior | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Dr.Nezahat Yüceışık | ||||
| Course Assistants: |
| Course Objectives: | It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out. |
| Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
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The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
| Week | Subject | Related Preparation |
| 1) | Introduction to consumer behavior | |
| 2) | Basic Approaches in Consumer Behaviors | |
| 3) | Consumer Purchase Decision Process | |
| 4) | Factors Affecting Consumer Behaviors and Decisions | |
| 5) | Marketing and Marketing Phases | |
| 6) | Marketing and Consumer Behaviors | |
| 7) | Midterm Exam | |
| 8) | Consumption Ideology | |
| 9) | Consumption Culture | |
| 10) | Consumer Behavior Models | |
| 11) | Perception, Attitude and Persuasion | |
| 12) | Consumer Trends in the Digital World | |
| 13) | Project Presentations I | |
| 14) | Project Presentations II |
| Course Notes / Textbooks: | Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
| References: | Ders notları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | ||||||||||||||
| 1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | ||||||||||||||
| 2) Have knowledge about research methods of drugs and necessary resources related to the profession. | ||||||||||||||
| 3) Has knowledge about regulations and legislation related to pharmacy and drugs. | ||||||||||||||
| 4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | ||||||||||||||
| 5) Has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||
| 6) Has the ability to use computer programs in the field of pharmacy. | ||||||||||||||
| 7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | ||||||||||||||
| 8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | ||||||||||||||
| 9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | ||||||||||||||
| 10) They act in accordance with quality management and processes. | ||||||||||||||
| 11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | ||||||||||||||
| 12) Have the discipline necessary for team work, high communication skills, technical and application knowledge. | ||||||||||||||
| 13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | ||||||||||||||
| 14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | |
| 2) | Have knowledge about research methods of drugs and necessary resources related to the profession. | |
| 3) | Has knowledge about regulations and legislation related to pharmacy and drugs. | |
| 4) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
| 5) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 6) | Has the ability to use computer programs in the field of pharmacy. | |
| 7) | Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | |
| 8) | Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | |
| 9) | Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | |
| 10) | They act in accordance with quality management and processes. | |
| 11) | In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | |
| 12) | Have the discipline necessary for team work, high communication skills, technical and application knowledge. | |
| 13) | It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | |
| 14) | As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 2 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Presentations / Seminar | 2 | 12 | 2 | 28 | |||
| Midterms | 1 | 24 | 2 | 26 | |||
| Final | 1 | 24 | 3 | 27 | |||
| Total Workload | 123 | ||||||