Radiotherapy | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI108 | ||||
Course Name: | Consumer Behavior | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Dr.Nezahat Yüceışık | ||||
Course Assistants: |
Course Objectives: | It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out. |
Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
Week | Subject | Related Preparation |
1) | Introduction to consumer behavior | |
2) | Basic Approaches in Consumer Behaviors | |
3) | Consumer Purchase Decision Process | |
4) | Factors Affecting Consumer Behaviors and Decisions | |
5) | Marketing and Marketing Phases | |
6) | Marketing and Consumer Behaviors | |
7) | Midterm Exam | |
8) | Consumption Ideology | |
9) | Consumption Culture | |
10) | Consumer Behavior Models | |
11) | Perception, Attitude and Persuasion | |
12) | Consumer Trends in the Digital World | |
13) | Project Presentations I | |
14) | Project Presentations II |
Course Notes / Textbooks: | Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
References: | Ders notları |
Course Learning Outcomes | 1 |
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Program Outcomes | |||||||||||||||
1) Has basic knowledge about radiotherapy, basic oncology, radiological imaging | |||||||||||||||
2) Has the ability to use tools, devices and techniques related to the field in public and private health institutions. | |||||||||||||||
3) Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field. | |||||||||||||||
4) Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees. | |||||||||||||||
5) Use medical imaging systems related to the field and evaluate the images taken. | |||||||||||||||
6) Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession. | |||||||||||||||
7) Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods | |||||||||||||||
8) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
9) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
10) Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance). | |||||||||||||||
11) The student can transfer the current and updated information about the profession by means of written and verbal communication. | |||||||||||||||
12) Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession. | |||||||||||||||
13) Has experience in working with other fields that may be related to the field. | |||||||||||||||
14) Has awareness of lifelong learning. | |||||||||||||||
15) Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has basic knowledge about radiotherapy, basic oncology, radiological imaging | |
2) | Has the ability to use tools, devices and techniques related to the field in public and private health institutions. | |
3) | Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field. | |
4) | Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees. | |
5) | Use medical imaging systems related to the field and evaluate the images taken. | |
6) | Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession. | |
7) | Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods | |
8) | It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
9) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
10) | Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance). | |
11) | The student can transfer the current and updated information about the profession by means of written and verbal communication. | |
12) | Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession. | |
13) | Has experience in working with other fields that may be related to the field. | |
14) | Has awareness of lifelong learning. | |
15) | Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Presentations / Seminar | 2 | 12 | 2 | 28 | |||
Midterms | 1 | 24 | 2 | 26 | |||
Final | 1 | 24 | 3 | 27 | |||
Total Workload | 123 |