Electonics Technology
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI108

Course Name:

Consumer Behavior

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Dr.Nezahat Yüceışık

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out.
Course Content:	In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process.
2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways.
3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior.
4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to consumer behavior
2)	Basic Approaches in Consumer Behaviors
3)	Consumer Purchase Decision Process
4)	Factors Affecting Consumer Behaviors and Decisions
5)	Marketing and Marketing Phases
6)	Marketing and Consumer Behaviors
7)	Midterm Exam
8)	Consumption Ideology
9)	Consumption Culture
10)	Consumer Behavior Models
11)	Perception, Attitude and Persuasion
12)	Consumer Trends in the Digital World
13)	Project Presentations I
14)	Project Presentations II

Sources

Course Notes / Textbooks:	Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002.
References:	Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.
2) To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.
3) To have the ability to communicate effectively verbally and in written Turkish.
4) Having basic knowledge of English language and the ability to use it in the professional field.
5) To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6) Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7) Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.
8) To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9) To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10) To use the software and hardware required by the profession, along with basic computer usage knowledge.
11) To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12) To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13) To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14) To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15) To objectively evaluate and supervise the performance of employees under his/her responsibility.
16) To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.
17) To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.	1
2)	To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.	3
3)	To have the ability to communicate effectively verbally and in written Turkish.	3
4)	Having basic knowledge of English language and the ability to use it in the professional field.	3
5)	To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6)	Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7)	Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.	3
8)	To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9)	To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10)	To use the software and hardware required by the profession, along with basic computer usage knowledge.	3
11)	To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12)	To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13)	To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14)	To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15)	To objectively evaluate and supervise the performance of employees under his/her responsibility.	3
16)	To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.	2
17)	To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Presentations / Seminar	2	12	2		28
Midterms	1	24	2		26
Final	1	24	3		27
Total Workload					123