Computer Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI108

Course Name:

Consumer Behavior

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. SEDAT ÇOLAK

Course Lecturer(s):

Dr. Sedat Çolak

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to learn the basic concepts of consumer, consumer culture, consumer behavior and consumer research, to define the information learned, to express it in different ways and to reinforce it with examples from daily life.
Course Content:	In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process.
2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways.
3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior.
4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to consumer behavior
2)	Basic Approaches in Consumer Behaviors
3)	Consumer Purchase Decision Process
4)	Factors Affecting Consumer Behaviors and Decisions
5)	Marketing and Marketing Phases
6)	Marketing and Consumer Behaviors
7)	Midterm Exam Week
8)	Consumption Ideology
9)	Consumption Culture
10)	Consumer Behavior Models
11)	Perception, Attitude and Persuasion
12)	Consumer Trends in the Digital World
13)	Consumer Behaviour Current Trends
14)	Consumer Behaviour Current Trends
15)	Final week
16)	Final haftası
16)	Final haftası

Sources

Course Notes / Textbooks:	Yavuz Odabaşı, Tüketici Davranışı, Mediacat Yayınları, 2011. Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri :Global ve Yerel Yaklaşım, Seçkin Yayınları, 2021. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002.
References:	Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To possess the ability to comprehend fundamental concepts in the field of computer technologies.
2) To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions.
3) To possess the ability to comprehend professional topics in a foreign language.
4) To possess the capability to perform software installation, testing, and acceptance procedures.
5) To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems.
6) To possess the skill of conducting maintenance and repairs on computer hardware.
7) To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies.
8) To possess the capability to plan, design, and develop computer and network software.
9) To possess the ability to design and program for web development.
10) To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To possess the ability to comprehend fundamental concepts in the field of computer technologies.
2)	To possess the ability to analyze and model problems in the field of computer technologies, and to determine and define appropriate software requirements for their solutions.
3)	To possess the ability to comprehend professional topics in a foreign language.
4)	To possess the capability to perform software installation, testing, and acceptance procedures.
5)	To possess the ability to carry out the setup and administration of computer networks, as well as utilize network operating systems.
6)	To possess the skill of conducting maintenance and repairs on computer hardware.
7)	To have awareness and responsibility regarding professional, legal, ethical, and social issues in the field of computer technologies.
8)	To possess the capability to plan, design, and develop computer and network software.
9)	To possess the ability to design and program for web development.
10)	To be competent in applying knowledge of database management, querying, and design to practical applications, and to be capable of developing database applications.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Final	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	28
Project	3	15
Homework Assignments	3	11
Final	4	31
Total Workload		127