Computer Programming (Evening Education) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI108 | ||||
Course Name: | Consumer Behavior | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Dr.Nezahat Yüceışık | ||||
Course Assistants: |
Course Objectives: | It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out. |
Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
Week | Subject | Related Preparation |
1) | Introduction to consumer behavior | |
2) | Basic Approaches in Consumer Behaviors | |
3) | Consumer Purchase Decision Process | |
4) | Factors Affecting Consumer Behaviors and Decisions | |
5) | Marketing and Marketing Phases | |
6) | Marketing and Consumer Behaviors | |
7) | Midterm Exam | |
8) | Consumption Ideology | |
9) | Consumption Culture | |
10) | Consumer Behavior Models | |
11) | Perception, Attitude and Persuasion | |
12) | Consumer Trends in the Digital World | |
13) | Project Presentations I | |
14) | Project Presentations II |
Course Notes / Textbooks: | Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
References: | Ders notları |
Course Learning Outcomes | 1 |
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Program Outcomes | |||||||||||||
1) He gains the ability of problem solving and analytical thinking skills. | |||||||||||||
2) He learns the fundamentals of computer programming, hardware and software and the basic computer concepts. | |||||||||||||
3) He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem. | |||||||||||||
4) He understands object-oriented programming concept and web programming. | |||||||||||||
5) He learns radix systems, fundamental electronics and computer hardware knowledge. | |||||||||||||
6) He gains mobile programming skills and develops applications for mobile platforms. | |||||||||||||
7) He designs and codes databases. | |||||||||||||
8) He learns to program and use computer networks, open source operating systems. | |||||||||||||
9) He uses the English language effectively. | |||||||||||||
10) He learns to use appropriate data structures according to programming requirements. | |||||||||||||
11) He develops software individually or as a team. | |||||||||||||
12) He follows developments in the field, high technology tools / applications. | |||||||||||||
13) He gains awareness of professional and ethical responsibility and has an awareness of professional ethics. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | He gains the ability of problem solving and analytical thinking skills. | 1 |
2) | He learns the fundamentals of computer programming, hardware and software and the basic computer concepts. | 1 |
3) | He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem. | 1 |
4) | He understands object-oriented programming concept and web programming. | 2 |
5) | He learns radix systems, fundamental electronics and computer hardware knowledge. | 2 |
6) | He gains mobile programming skills and develops applications for mobile platforms. | 2 |
7) | He designs and codes databases. | 2 |
8) | He learns to program and use computer networks, open source operating systems. | 2 |
9) | He uses the English language effectively. | 1 |
10) | He learns to use appropriate data structures according to programming requirements. | 1 |
11) | He develops software individually or as a team. | 2 |
12) | He follows developments in the field, high technology tools / applications. | 2 |
13) | He gains awareness of professional and ethical responsibility and has an awareness of professional ethics. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Presentations / Seminar | 2 | 12 | 2 | 28 | |||
Midterms | 1 | 24 | 2 | 26 | |||
Final | 1 | 24 | 3 | 27 | |||
Total Workload | 123 |