Psychology | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI108 | ||||
Course Name: | Consumer Behavior | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Dr.Nezahat Yüceışık | ||||
Course Assistants: |
Course Objectives: | It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out. |
Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
Week | Subject | Related Preparation |
1) | Introduction to consumer behavior | |
2) | Basic Approaches in Consumer Behaviors | |
3) | Consumer Purchase Decision Process | |
4) | Factors Affecting Consumer Behaviors and Decisions | |
5) | Marketing and Marketing Phases | |
6) | Marketing and Consumer Behaviors | |
7) | Midterm Exam | |
8) | Consumption Ideology | |
9) | Consumption Culture | |
10) | Consumer Behavior Models | |
11) | Perception, Attitude and Persuasion | |
12) | Consumer Trends in the Digital World | |
13) | Project Presentations I | |
14) | Project Presentations II |
Course Notes / Textbooks: | Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
References: | Ders notları |
Course Learning Outcomes | 1 |
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3 |
4 |
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Program Outcomes | ||||||||||||||
1) Have the theoretical knowledge in major sub areas of psychology. | ||||||||||||||
2) Apply psychological consepts and theories in a variety of applied settings | ||||||||||||||
3) Identify and explain the cognitive, emotional and behavioral processes of human. | ||||||||||||||
4) Evaluate evidence and assumptions in a scientific and critical view. | ||||||||||||||
5) Collect and analyze the research data and report the findings in accordance to ethical publication rules. | ||||||||||||||
6) Develop and utilize measurement tools for psychological phenomena. | ||||||||||||||
7) Have the skills and abilities to follow advances in psyhology and other related sciences. | ||||||||||||||
8) Have the skills and abilities to work effectively on individual and group based. | ||||||||||||||
9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings. | ||||||||||||||
10) Behave in accordance to the professional code of ethics applied to psychology. | ||||||||||||||
11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities. | ||||||||||||||
12) Have enhanced awareness of universal values as well as human and animal rights. | ||||||||||||||
13) Master a foreign language at least B1 level of European Language Portfolio. | ||||||||||||||
14) Master the computer softwares within information and communication technologies at least European computer driving licence. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Have the theoretical knowledge in major sub areas of psychology. | |
2) | Apply psychological consepts and theories in a variety of applied settings | |
3) | Identify and explain the cognitive, emotional and behavioral processes of human. | |
4) | Evaluate evidence and assumptions in a scientific and critical view. | |
5) | Collect and analyze the research data and report the findings in accordance to ethical publication rules. | |
6) | Develop and utilize measurement tools for psychological phenomena. | |
7) | Have the skills and abilities to follow advances in psyhology and other related sciences. | |
8) | Have the skills and abilities to work effectively on individual and group based. | |
9) | Have the skills and abilities to communicate in a clear and effective manner in national and international settings. | |
10) | Behave in accordance to the professional code of ethics applied to psychology. | |
11) | Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities. | |
12) | Have enhanced awareness of universal values as well as human and animal rights. | |
13) | Master a foreign language at least B1 level of European Language Portfolio. | |
14) | Master the computer softwares within information and communication technologies at least European computer driving licence. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Presentations / Seminar | 2 | 12 | 2 | 28 | |||
Midterms | 1 | 24 | 2 | 26 | |||
Final | 1 | 24 | 3 | 27 | |||
Total Workload | 123 |