Philosophy Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI108

Course Name:

Consumer Behavior

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. SEDAT ÇOLAK

Course Lecturer(s):

Dr. Sedat Çolak

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to learn the basic concepts of consumer, consumer culture, consumer behavior and consumer research, to define the information learned, to express it in different ways and to reinforce it with examples from daily life.
Course Content:	In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process.
2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways.
3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior.
4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to consumer behavior
2)	Basic Approaches in Consumer Behaviors
3)	Consumer Purchase Decision Process
4)	Factors Affecting Consumer Behaviors and Decisions
5)	Marketing and Marketing Phases
6)	Marketing and Consumer Behaviors
7)	Midterm Exam Week
8)	Consumption Ideology
9)	Consumption Culture
10)	Consumer Behavior Models
11)	Perception, Attitude and Persuasion
12)	Consumer Trends in the Digital World
13)	Consumer Behaviour Current Trends
14)	Consumer Behaviour Current Trends
15)	Final week
16)	Final haftası
16)	Final haftası

Sources

Course Notes / Textbooks:	Yavuz Odabaşı, Tüketici Davranışı, Mediacat Yayınları, 2011. Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri :Global ve Yerel Yaklaşım, Seçkin Yayınları, 2021. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002.
References:	Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Gains comprehensive knowledge about the history of philosophy from antiquity to the present day.
2) Acquires analytical and critical thinking skills.
3) Obtains comprehensive knowledge about fundamental disciplines such as ontology, epistemology, ethics.
4) Acquires theoretical knowledge in the field of logic and gains the ability to apply this knowledge in practice.
5) Develops skills in close reading, logical analysis, and interpretation of philosophical texts, as well as reasoning abilities.
6) Learns philosophical inquiry and various methods of reasoning.
7) Develops a positive attitude towards lifelong learning.
8) Evaluates historical and current events from a philosophical perspective.
9) Gains the ability to conduct independent research and analysis, interpret texts, and write philosophical texts.
10) Uses English at least at the European Language Portfolio B1 General Level to follow information in the field and communicate with colleagues.
11) Expresses thoughts on philosophical topics and proposes solutions to problems in written and oral form.
12) Learns to apply philosophical inquiry skills in interdisciplinary studies and transfer these skills to other disciplines.
13) Gains a historical perspective on the deterministic relationship between philosophy and science.
14) Acquires historical knowledge about the meanings and scope of basic philosophical concepts.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Gains comprehensive knowledge about the history of philosophy from antiquity to the present day.
2)	Acquires analytical and critical thinking skills.
3)	Obtains comprehensive knowledge about fundamental disciplines such as ontology, epistemology, ethics.
4)	Acquires theoretical knowledge in the field of logic and gains the ability to apply this knowledge in practice.
5)	Develops skills in close reading, logical analysis, and interpretation of philosophical texts, as well as reasoning abilities.
6)	Learns philosophical inquiry and various methods of reasoning.
7)	Develops a positive attitude towards lifelong learning.
8)	Evaluates historical and current events from a philosophical perspective.
9)	Gains the ability to conduct independent research and analysis, interpret texts, and write philosophical texts.
10)	Uses English at least at the European Language Portfolio B1 General Level to follow information in the field and communicate with colleagues.
11)	Expresses thoughts on philosophical topics and proposes solutions to problems in written and oral form.
12)	Learns to apply philosophical inquiry skills in interdisciplinary studies and transfer these skills to other disciplines.
13)	Gains a historical perspective on the deterministic relationship between philosophy and science.
14)	Acquires historical knowledge about the meanings and scope of basic philosophical concepts.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Final	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	28
Project	3	15
Homework Assignments	3	11
Final	4	31
Total Workload		127