Philosophy | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI108 | ||||
Course Name: | Consumer Behavior | ||||
Semester: |
Spring Fall |
||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Dr.Nezahat Yüceışık | ||||
Course Assistants: |
Course Objectives: | It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out. |
Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
Week | Subject | Related Preparation |
1) | Introduction to consumer behavior | |
2) | Basic Approaches in Consumer Behaviors | |
3) | Consumer Purchase Decision Process | |
4) | Factors Affecting Consumer Behaviors and Decisions | |
5) | Marketing and Marketing Phases | |
6) | Marketing and Consumer Behaviors | |
7) | Midterm Exam | |
8) | Consumption Ideology | |
9) | Consumption Culture | |
10) | Consumer Behavior Models | |
11) | Perception, Attitude and Persuasion | |
12) | Consumer Trends in the Digital World | |
13) | Project Presentations I | |
14) | Project Presentations II |
Course Notes / Textbooks: | Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
References: | Ders notları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||||||
1) Gains comprehensive knowledge about the history of philosophy from antiquity to the present day. | ||||||||||||||
2) Acquires analytical and critical thinking skills. | ||||||||||||||
3) Obtains comprehensive knowledge about fundamental disciplines such as ontology, epistemology, ethics. | ||||||||||||||
4) Acquires theoretical knowledge in the field of logic and gains the ability to apply this knowledge in practice. | ||||||||||||||
5) Develops skills in close reading, logical analysis, and interpretation of philosophical texts, as well as reasoning abilities. | ||||||||||||||
6) Learns philosophical inquiry and various methods of reasoning. | ||||||||||||||
7) Develops a positive attitude towards lifelong learning. | ||||||||||||||
8) Evaluates historical and current events from a philosophical perspective. | ||||||||||||||
9) Gains the ability to conduct independent research and analysis, interpret texts, and write philosophical texts. | ||||||||||||||
10) Uses English at least at the European Language Portfolio B1 General Level to follow information in the field and communicate with colleagues. | ||||||||||||||
11) Expresses thoughts on philosophical topics and proposes solutions to problems in written and oral form. | ||||||||||||||
12) Learns to apply philosophical inquiry skills in interdisciplinary studies and transfer these skills to other disciplines. | ||||||||||||||
13) Gains a historical perspective on the deterministic relationship between philosophy and science. | ||||||||||||||
14) Acquires historical knowledge about the meanings and scope of basic philosophical concepts. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Gains comprehensive knowledge about the history of philosophy from antiquity to the present day. | |
2) | Acquires analytical and critical thinking skills. | |
3) | Obtains comprehensive knowledge about fundamental disciplines such as ontology, epistemology, ethics. | |
4) | Acquires theoretical knowledge in the field of logic and gains the ability to apply this knowledge in practice. | |
5) | Develops skills in close reading, logical analysis, and interpretation of philosophical texts, as well as reasoning abilities. | |
6) | Learns philosophical inquiry and various methods of reasoning. | |
7) | Develops a positive attitude towards lifelong learning. | |
8) | Evaluates historical and current events from a philosophical perspective. | |
9) | Gains the ability to conduct independent research and analysis, interpret texts, and write philosophical texts. | |
10) | Uses English at least at the European Language Portfolio B1 General Level to follow information in the field and communicate with colleagues. | |
11) | Expresses thoughts on philosophical topics and proposes solutions to problems in written and oral form. | |
12) | Learns to apply philosophical inquiry skills in interdisciplinary studies and transfer these skills to other disciplines. | |
13) | Gains a historical perspective on the deterministic relationship between philosophy and science. | |
14) | Acquires historical knowledge about the meanings and scope of basic philosophical concepts. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Presentations / Seminar | 2 | 12 | 2 | 28 | |||
Midterms | 1 | 24 | 2 | 26 | |||
Final | 1 | 24 | 3 | 27 | |||
Total Workload | 123 |