| Management Information Systems | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI108 | ||||
| Course Name: | Consumer Behavior | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. SEDAT ÇOLAK | ||||
| Course Lecturer(s): | Dr. Sedat Çolak | ||||
| Course Assistants: |
| Course Objectives: | It is aimed to learn the basic concepts of consumer, consumer culture, consumer behavior and consumer research, to define the information learned, to express it in different ways and to reinforce it with examples from daily life. |
| Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
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The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
| Week | Subject | Related Preparation |
| 1) | Introduction to consumer behavior | |
| 2) | Basic Approaches in Consumer Behaviors | |
| 3) | Consumer Purchase Decision Process | |
| 4) | Factors Affecting Consumer Behaviors and Decisions | |
| 5) | Marketing and Marketing Phases | |
| 6) | Marketing and Consumer Behaviors | |
| 7) | Midterm Exam Week | |
| 8) | Consumption Ideology | |
| 9) | Consumption Culture | |
| 10) | Consumer Behavior Models | |
| 11) | Perception, Attitude and Persuasion | |
| 12) | Consumer Trends in the Digital World | |
| 13) | Consumer Behaviour Current Trends | |
| 14) | Consumer Behaviour Current Trends | |
| 15) | Final week | |
| 16) | Final haftası | |
| 16) | Final haftası |
| Course Notes / Textbooks: | Yavuz Odabaşı, Tüketici Davranışı, Mediacat Yayınları, 2011. Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri :Global ve Yerel Yaklaşım, Seçkin Yayınları, 2021. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
| References: | Ders notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | |||||||||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | |||||||||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | |||||||||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | |||||||||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | |||||||||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | |||||||||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | |||||||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |||||||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | |||||||||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | |||||||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |||||||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |||||||||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Final | 1 | % 70 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 28 |
| Project | 3 | 15 |
| Homework Assignments | 3 | 11 |
| Final | 4 | 31 |
| Total Workload | 127 | |