| Textile and Fashion Design | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI108 | ||||
| Course Name: | Consumer Behavior | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. SEDAT ÇOLAK | ||||
| Course Lecturer(s): | Dr. Sedat Çolak | ||||
| Course Assistants: |
| Course Objectives: | It is aimed to learn the basic concepts of consumer, consumer culture, consumer behavior and consumer research, to define the information learned, to express it in different ways and to reinforce it with examples from daily life. |
| Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
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The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
| Week | Subject | Related Preparation |
| 1) | Introduction to consumer behavior | |
| 2) | Basic Approaches in Consumer Behaviors | |
| 3) | Consumer Purchase Decision Process | |
| 4) | Factors Affecting Consumer Behaviors and Decisions | |
| 5) | Marketing and Marketing Phases | |
| 6) | Marketing and Consumer Behaviors | |
| 7) | Midterm Exam Week | |
| 8) | Consumption Ideology | |
| 9) | Consumption Culture | |
| 10) | Consumer Behavior Models | |
| 11) | Perception, Attitude and Persuasion | |
| 12) | Consumer Trends in the Digital World | |
| 13) | Consumer Behaviour Current Trends | |
| 14) | Consumer Behaviour Current Trends | |
| 15) | Final week | |
| 16) | Final haftası | |
| 16) | Final haftası |
| Course Notes / Textbooks: | Yavuz Odabaşı, Tüketici Davranışı, Mediacat Yayınları, 2011. Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri :Global ve Yerel Yaklaşım, Seçkin Yayınları, 2021. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
| References: | Ders notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||
| 1) Develop creative projects by understanding the fundamental principles and processes of fashion and textile design. | |||||
| 2) Teknik beceriler ve bilgisayarlı tasarım yazılımlarını etkin bir şekilde kullanarak profesyonel projeler üretebilme. | |||||
| 3) Analyze the dynamics and trends of the fashion industry and develop sustainable design solutions. | |||||
| 4) Gain in-depth knowledge of fashion history, cultural and social influences. | |||||
| 5) Possess effective written and verbal communication skills to present and defend designs. | |||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Develop creative projects by understanding the fundamental principles and processes of fashion and textile design. | 2 |
| 2) | Teknik beceriler ve bilgisayarlı tasarım yazılımlarını etkin bir şekilde kullanarak profesyonel projeler üretebilme. | 1 |
| 3) | Analyze the dynamics and trends of the fashion industry and develop sustainable design solutions. | 2 |
| 4) | Gain in-depth knowledge of fashion history, cultural and social influences. | 2 |
| 5) | Possess effective written and verbal communication skills to present and defend designs. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Final | 1 | % 70 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 28 |
| Project | 3 | 15 |
| Homework Assignments | 3 | 11 |
| Final | 4 | 31 |
| Total Workload | 127 | |