| Interior Architecture and Environmental Design | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI108 | ||||
| Course Name: | Consumer Behavior | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Dr.Nezahat Yüceışık | ||||
| Course Assistants: |
| Course Objectives: | It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out. |
| Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
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The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
| Week | Subject | Related Preparation |
| 1) | Introduction to consumer behavior | |
| 2) | Basic Approaches in Consumer Behaviors | |
| 3) | Consumer Purchase Decision Process | |
| 4) | Factors Affecting Consumer Behaviors and Decisions | |
| 5) | Marketing and Marketing Phases | |
| 6) | Marketing and Consumer Behaviors | |
| 7) | Midterm Exam | |
| 8) | Consumption Ideology | |
| 9) | Consumption Culture | |
| 10) | Consumer Behavior Models | |
| 11) | Perception, Attitude and Persuasion | |
| 12) | Consumer Trends in the Digital World | |
| 13) | Project Presentations I | |
| 14) | Project Presentations II |
| Course Notes / Textbooks: | Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
| References: | Ders notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | ||||||||||||||
| 2) Acquiring universal knowledge in the fields within the discipline of interior architecture. | ||||||||||||||
| 3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | ||||||||||||||
| 4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | ||||||||||||||
| 5) Evaluating the concept of space design through different disciplines. | ||||||||||||||
| 6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | ||||||||||||||
| 7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | ||||||||||||||
| 8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | ||||||||||||||
| 9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | ||||||||||||||
| 10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | ||||||||||||||
| 11) To be able to understand problems related to construction, design, application and engineering. | ||||||||||||||
| 12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | ||||||||||||||
| 13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | ||||||||||||||
| 14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | |
| 2) | Acquiring universal knowledge in the fields within the discipline of interior architecture. | |
| 3) | To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | |
| 4) | Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | |
| 5) | Evaluating the concept of space design through different disciplines. | |
| 6) | To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | |
| 7) | Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | |
| 8) | To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | |
| 9) | Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | |
| 10) | To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | |
| 11) | To be able to understand problems related to construction, design, application and engineering. | |
| 12) | To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | |
| 13) | According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | |
| 14) | Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 2 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Presentations / Seminar | 2 | 12 | 2 | 28 | |||
| Midterms | 1 | 24 | 2 | 26 | |||
| Final | 1 | 24 | 3 | 27 | |||
| Total Workload | 123 | ||||||