| Physiotherapy and Rehabilitation | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI108 | ||||
| Course Name: | Consumer Behavior | ||||
| Semester: | Fall | ||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | Dr.Nezahat Yüceışık | ||||
| Course Assistants: |
| Course Objectives: | It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out. |
| Course Content: | In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed. |
|
The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process. 2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways. 3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior. 4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines. |
| Week | Subject | Related Preparation |
| 1) | Introduction to consumer behavior | |
| 2) | Basic Approaches in Consumer Behaviors | |
| 3) | Consumer Purchase Decision Process | |
| 4) | Factors Affecting Consumer Behaviors and Decisions | |
| 5) | Marketing and Marketing Phases | |
| 6) | Marketing and Consumer Behaviors | |
| 7) | Midterm Exam | |
| 8) | Consumption Ideology | |
| 9) | Consumption Culture | |
| 10) | Consumer Behavior Models | |
| 11) | Perception, Attitude and Persuasion | |
| 12) | Consumer Trends in the Digital World | |
| 13) | Project Presentations I | |
| 14) | Project Presentations II |
| Course Notes / Textbooks: | Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
| References: | Ders notları |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
||||
|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||
| 1) Knows the basic concepts and terminology, evaluation processes and methodological application principles in the field of physiotherapy and rehabilitation; uses this advanced knowledge in study, research and practice. | ||||||||
| 2) Makes the necessary assessment, definition and planning for physiotherapy and rehabilitation applications by using the theoretical and applied concepts and principles related to physiotherapy and rehabilitation. | ||||||||
| 3) Implements the physiotherapy and rehabilitation program systematically and safely within the framework of ethical principles in the light of professional attitudes and skills; terminates or changes as necessary. | ||||||||
| 4) Takes initiatives to protect and improve public health and welfare; contributes to the production of health strategies and policies suitable for the changing and diversifying needs of the society in the field of physiotherapy and rehabilitation. | ||||||||
| 5) Organizes physiotherapy and rehabilitation services effectively and adequately, manages the business processes necessary for the continuity and development of the quality and organizational function; generates solutions against problems in line with knowledge and evidence. | ||||||||
| 6) Keeps records and prepares reports for quality service and research in the field of physiotherapy and rehabilitation; adopts ethical, deontological principles and legal framework in collecting, recording and reporting data. | ||||||||
| 7) Carries out professional and academic studies independently by using his knowledge; works as a team member and assumes responsibility in effective communication and cooperation with other professional groups working in this field. | ||||||||
| 8) It adopts the principle of personal development, information literacy and lifelong learning; contributes to quality improvement, training and promotion programs related to the field, and demonstrates its professional behavior at an international level. | ||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Knows the basic concepts and terminology, evaluation processes and methodological application principles in the field of physiotherapy and rehabilitation; uses this advanced knowledge in study, research and practice. | |
| 2) | Makes the necessary assessment, definition and planning for physiotherapy and rehabilitation applications by using the theoretical and applied concepts and principles related to physiotherapy and rehabilitation. | |
| 3) | Implements the physiotherapy and rehabilitation program systematically and safely within the framework of ethical principles in the light of professional attitudes and skills; terminates or changes as necessary. | |
| 4) | Takes initiatives to protect and improve public health and welfare; contributes to the production of health strategies and policies suitable for the changing and diversifying needs of the society in the field of physiotherapy and rehabilitation. | |
| 5) | Organizes physiotherapy and rehabilitation services effectively and adequately, manages the business processes necessary for the continuity and development of the quality and organizational function; generates solutions against problems in line with knowledge and evidence. | |
| 6) | Keeps records and prepares reports for quality service and research in the field of physiotherapy and rehabilitation; adopts ethical, deontological principles and legal framework in collecting, recording and reporting data. | |
| 7) | Carries out professional and academic studies independently by using his knowledge; works as a team member and assumes responsibility in effective communication and cooperation with other professional groups working in this field. | |
| 8) | It adopts the principle of personal development, information literacy and lifelong learning; contributes to quality improvement, training and promotion programs related to the field, and demonstrates its professional behavior at an international level. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 2 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Presentations / Seminar | 2 | 12 | 2 | 28 | |||
| Midterms | 1 | 24 | 2 | 26 | |||
| Final | 1 | 24 | 3 | 27 | |||
| Total Workload | 123 | ||||||