Midwifery Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI108

Course Name:

Consumer Behavior

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Dr.Nezahat Yüceışık

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out.
Course Content:	In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process.
2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways.
3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior.
4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to consumer behavior
2)	Basic Approaches in Consumer Behaviors
3)	Consumer Purchase Decision Process
4)	Factors Affecting Consumer Behaviors and Decisions
5)	Marketing and Marketing Phases
6)	Marketing and Consumer Behaviors
7)	Midterm Exam
8)	Consumption Ideology
9)	Consumption Culture
10)	Consumer Behavior Models
11)	Perception, Attitude and Persuasion
12)	Consumer Trends in the Digital World
13)	Project Presentations I
14)	Project Presentations II

Sources

Course Notes / Textbooks:	Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002.
References:	Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development.
2) Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies.
3) In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family.
4) They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages.
5) Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts.
6) To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject.
7) It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages.
8) Performs midwifery practices in line with evidence-based care principles.
9) It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member.
10) It acts in accordance with the ethical principles and values of midwifery profession.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development.	3
2)	Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies.	3
3)	In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family.	3
4)	They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages.	3
5)	Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts.	3
6)	To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject.	3
7)	It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages.	3
8)	Performs midwifery practices in line with evidence-based care principles.	3
9)	It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member.	2
10)	It acts in accordance with the ethical principles and values of midwifery profession.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Presentations / Seminar	2	12	2		28
Midterms	1	24	2		26
Final	1	24	3		27
Total Workload					123