Visual Communication Design | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI107 | ||||
Course Name: | Media Broadcasting Applications | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
Course Assistants: |
Course Objectives: | Give basic information about media and its market applications. |
Course Content: | How do the Radio-TV-Newspapers and Digital Media works. Basic information about the Technology-Economy and content production in media. An industrial look to media. |
The students who have succeeded in this course;
1) To give main information about radio - tv and printed media 2) To introduce broadcasting in basic and introduction level 3) To give information about the digital media and its main characteristic differences from traditional media. |
Week | Subject | Related Preparation |
1) | The history of Radio and TV | |
2) | Program types and structure in radio and tv | |
3) | The functions of media | |
4) | News in Radio and TV | |
5) | The factors effecting the concept of rating | |
6) | Rating calculation - CPM Calculation and the functions of RTÜK Rating researches | |
7) | Traditional and Digital Journalism | |
8) | Media and Music Function | |
9) | Basics of İnternet Radio broadcasting | |
10) | Basics of Web TV | |
11) | Podcast concept and Podcast applications | |
12) | Basics of Social Media Applications | |
13) | The concuption function of Media and Advertising | |
14) | Public Relations and Media Case Studies of Media Market |
Course Notes / Textbooks: | Öğretim üyesinin derlediği karma kaynaklar. |
References: | Öğretim üyesinin derlediği karma kaynaklar. |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |||||||||||||
1) To have the necessary knowledge and skills about computer technologies required to produce designs. | |||||||||||||
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |||||||||||||
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |||||||||||||
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |||||||||||||
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |||||||||||||
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |||||||||||||
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |||||||||||||
3) To be able to analyze and use design-oriented thinking processes for visual communication products. | |||||||||||||
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |||||||||||||
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |||||||||||||
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |||||||||||||
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines. | |
1) | To have the necessary knowledge and skills about computer technologies required to produce designs. | |
1) | To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish. | |
1) | To be able to criticize and evaluate different problems through these concepts by mastering the design processes. | |
1) | To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs. | |
2) | To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience. | |
2) | To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines. | |
3) | To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed. | |
3) | To be able to analyze and use design-oriented thinking processes for visual communication products. | |
4) | To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas. | |
4) | To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products. | |
5) | Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs. | |
6) | To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Application | 2 | % 10 |
Project | 2 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 30 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 15 | 30 |
Study Hours Out of Class | 15 | 30 |
Homework Assignments | 6 | 12 |
Midterms | 1 | 1 |
Total Workload | 121 |