UNI107 Media Broadcasting Applications Istinye UniversityDegree Programs Management Information SystemsGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Management Information Systems

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI107
Course Name: Media Broadcasting Applications 
Semester: Fall
Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Doç. Dr. MİHALİS KUYUCU
Course Lecturer(s): Assoc.Prof.Mihalis Kuyucu
Course Assistants:

Course Objective and Content

Course Objectives: Give basic information about media and its market applications.
Course Content: How do the Radio-TV-Newspapers and Digital Media works. Basic information about the Technology-Economy and content production in media. An industrial look to media.

Learning Outcomes

The students who have succeeded in this course;
1) To give main information about radio - tv and printed media
2) To introduce broadcasting in basic and introduction level
3) To give information about the digital media and its main characteristic differences from traditional media.

Course Flow Plan

Week Subject Related Preparation
1) The history of Radio and TV
2) Program types and structure in radio and tv
3) The functions of media
4) News in Radio and TV
5) The factors effecting the concept of rating
6) Rating calculation - CPM Calculation and the functions of RTÜK Rating researches
7) Traditional and Digital Journalism
8) Media and Music Function
9) Basics of İnternet Radio broadcasting
10) Basics of Web TV
11) Podcast concept and Podcast applications
12) Basics of Social Media Applications
13) The concuption function of Media and Advertising
14) Public Relations and Media Case Studies of Media Market

Sources

Course Notes / Textbooks: Öğretim üyesinin derlediği karma kaynaklar.
References: Öğretim üyesinin derlediği karma kaynaklar.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3) Uses different information technologies and systems for understanding and solving various business problems.
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6) Gains technical and managerial contributions to IT projects and takes responsibility.
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. 3
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. 3
3) Uses different information technologies and systems for understanding and solving various business problems. 3
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. 3
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. 3
6) Gains technical and managerial contributions to IT projects and takes responsibility. 3
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. 3
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. 3
9) Develops teamwork, negotiation, leadership and entrepreneurship skills. 3
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. 3
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. 3
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. 3
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 3

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 20
Application 2 % 10
Project 2 % 20
Midterms 1 % 20
Final 1 % 30
total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Application 15 30
Study Hours Out of Class 15 30
Homework Assignments 6 12
Midterms 1 1
Total Workload 121