| Health Administration | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI107 | ||||
| Course Name: | Media Broadcasting Applications | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
| Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
| Course Assistants: |
| Course Objectives: | Give basic information about media and its market applications. |
| Course Content: | How do the Radio-TV-Newspapers and Digital Media works. Basic information about the Technology-Economy and content production in media. An industrial look to media. |
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The students who have succeeded in this course;
1) To give main information about radio - tv and printed media 2) To introduce broadcasting in basic and introduction level 3) To give information about the digital media and its main characteristic differences from traditional media. |
| Week | Subject | Related Preparation |
| 1) | The history of Radio and TV | |
| 2) | Program types and structure in radio and tv | |
| 3) | The functions of media | |
| 4) | News in Radio and TV | |
| 5) | The factors effecting the concept of rating | |
| 6) | Rating calculation - CPM Calculation and the functions of RTÜK Rating researches | |
| 7) | Traditional and Digital Journalism | |
| 8) | Media and Music Function | |
| 9) | Basics of İnternet Radio broadcasting | |
| 10) | Basics of Web TV | |
| 11) | Podcast concept and Podcast applications | |
| 12) | Basics of Social Media Applications | |
| 13) | The concuption function of Media and Advertising | |
| 14) | Public Relations and Media Case Studies of Media Market |
| Course Notes / Textbooks: | Öğretim üyesinin derlediği karma kaynaklar. |
| References: | Öğretim üyesinin derlediği karma kaynaklar. |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | ||||||||||||||
| 1) They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | ||||||||||||||
| 2) They will have the knowledge of factors about society-individual health and its development. | ||||||||||||||
| 3) They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | ||||||||||||||
| 4) They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | ||||||||||||||
| 5) They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 6) They will use health terminology and grammar according to the rules in spoken and written communication. | ||||||||||||||
| 7) They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | ||||||||||||||
| 8) They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | ||||||||||||||
| 9) They will constantly develop professional knowledge and skill; know ways to access information and apply them. | ||||||||||||||
| 10) They will show mangement philosophy and management functions in health management applications. | ||||||||||||||
| 11) They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | ||||||||||||||
| 12) They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | ||||||||||||||
| 13) They will show leadership characteristics in health management applications. | ||||||||||||||
| 14) They will take responsibility individually and as a team member in health management applications. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | |
| 2) | They will have the knowledge of factors about society-individual health and its development. | |
| 3) | They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | |
| 4) | They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | |
| 5) | They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | |
| 6) | They will use health terminology and grammar according to the rules in spoken and written communication. | |
| 7) | They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | |
| 8) | They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | |
| 9) | They will constantly develop professional knowledge and skill; know ways to access information and apply them. | |
| 10) | They will show mangement philosophy and management functions in health management applications. | |
| 11) | They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | |
| 12) | They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | |
| 13) | They will show leadership characteristics in health management applications. | |
| 14) | They will take responsibility individually and as a team member in health management applications. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 20 |
| Application | 2 | % 10 |
| Project | 2 | % 20 |
| Midterms | 1 | % 20 |
| Final | 1 | % 30 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Application | 15 | 30 |
| Study Hours Out of Class | 15 | 30 |
| Homework Assignments | 6 | 12 |
| Midterms | 1 | 1 |
| Total Workload | 121 | |