New Media and Communication (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI106

Course Name:

Global Business Trends

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. GÖKHAN TORLAK

Course Lecturer(s):

Dr. Öğr. Üy. Gülsüm Gökgöz

Course Assistants:

Course Objective and Content

Course Objectives:

To understand the impacts of globalization and to develop the ability to think strategically about global business issues. To equip students with the basic facts of globalization, the economic underpinnings of globalization, and the major trends and institutions shaping the global economy and the future of international management. To understand macroeconomic concepts and issues, the role of government policies in determining macroeconomic outcomes, and the implications of the economic environment for global and international business. To provide students with a framework for assessing a country’s prospects for global business and its competitiveness in the global business and economic environment. To learn to assess the business environment in other countries, including economic and financial structures, institutions and institutional voids, business practices, regulatory systems, and cultural and social conditions.

Course Content:

Global business trend from past to today, the history of business, industry revolutions, industry 4.0, digitalization and the new business models and trends in the new century

Learning Outcomes

The students who have succeeded in this course;
1) Knowledge of business processes from past to today
2) Learning the impact of the industry 4.0 on the changes in business life
3) Learning the effects of industry 4.0 and digitalization on global business trends.
4) Having an idea about global business trends in the lights of political, economic and technological developments

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Description and Global Economci Outlook
2)	History of Business
3)	The History of Industry Revolutions
4)	Industry 4.0
5)	Globalization
6)	Digital Transformation
7)	Branding
8)	Technological Trends
9)	Project Presentations
10)	Project Presentations
11)	Project Presentations
12)	Project Presentations
13)	New Business Models
14)	Summary and Overview of the Course
15)	Final Exam

Sources

Course Notes / Textbooks:	Öğretim üyesi notları Lecturer's notes
References:	Öğretim üyesi notları Lecturer's notes

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Identify and describe the foundations and characteristics of both traditional and new media.
2) Critically engage in and apply media studies scholarship.
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents.
4) Develop technical skills in both traditional and digital media production.
5) Produce media contents which are sensitive to and respect cultural diversity.
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media.
7) Develop computer skills and use software applications related to new/digital media design and production.
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.
12) Acquire interpersonal skills and effectively communicate in professional settings.
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.
14) Conduct media practice within national and international legal frameworks.
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Identify and describe the foundations and characteristics of both traditional and new media.	1
2)	Critically engage in and apply media studies scholarship.	2
3)	Develop new/digital media literacy competencies and critically analyze new/digital media contents.	2
4)	Develop technical skills in both traditional and digital media production.	2
5)	Produce media contents which are sensitive to and respect cultural diversity.	2
6)	Demonstrate creative writing skills in various writing genres, including both writing for and about the media.	2
7)	Develop computer skills and use software applications related to new/digital media design and production.	2
8)	Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects.	2
9)	Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector.	2
10)	Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations.	2
11)	Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings.	2
12)	Acquire interpersonal skills and effectively communicate in professional settings.	2
13)	Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs.	2
14)	Conduct media practice within national and international legal frameworks.	2
15)	Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	3		56
Study Hours Out of Class	14	1			14
Project	1	25			25
Final	1	25			25
Total Workload					120