Anesthesia (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI103

Course Name:

Health Marketing

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. FATİH ÖZER

Course Lecturer(s):

Dr. Fatih ÖZER

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of the Health Marketing course is to equip students with the ability to develop marketing strategies specific to the healthcare sector. While the course teaches the challenges encountered in marketing healthcare services and products, it also provides students with the skills to analyze target audiences, utilize both digital and traditional marketing methods, and understand ethical and legal frameworks. In this way, the course aims to train professionals capable of developing effective marketing strategies in the healthcare sector.

Course Content:

It covers marketing strategies for institutions and organizations operating in healthcare and the health sector. This course teaches how general marketing principles can be adapted to the health sector, how healthcare providers and products can be marketed, and how to communicate effectively with target audiences.

Learning Outcomes

The students who have succeeded in this course;
1) They will be able to define the concepts of marketing and service.
2) An explanation of the framework of marketing in healthcare services will be provided.
3) Pricing methods in healthcare services marketing will be explained.
4) Promotion activities in healthcare services will be explained
5) The definition of process management in healthcare services marketing will be provided.
6) The importance of the human factor in healthcare services marketing will be explained.
7) The importance and methods of communication in healthcare services marketing will be explained.
8) Midterm Exam
9) The importance of quality in healthcare services will be explained.
10) A definition of internationalization and branding in healthcare services will be provided.
11) A discussion on new approaches in healthcare services marketing will be conducted.
12) Group Presentations
13) Group Presentations
14) Group Presentations

Course Flow Plan

Week	Subject	Related Preparation
1)	Definition and Scope of Marketing, Basic Concepts in Marketing, Development of Marketing Concept, Purpose and Importance of Marketing Concept
2)	Service and service sector features and service marketing, introduction to marketing management process in health institutions as service enterprises
3)	Definition of Health Marketing, Scope, Definition and Scope of Health Marketing Mix
4)	Marketing Information System and Market Research, Data Collection Methods in Health Sector, Analysis, Reporting and Interpretation Techniques
5)	Marketing Mix Elements Product Decisions and Management in Health Care
6)	Market Segmentation and Target Market Selection According to Consumer Behavior in Healthcare Organizations
7)	Choosing Marketing Strategies in Healthcare Institutions That Are Suitable for the Characteristics of the Target Market
8)	Positioning Strategy in Healthcare Marketing
9)	Brand Positioning Strategy in Healthcare Marketing
10)	Official Holiday (April 23 National Sovereignty and Children's Day)
11)	New Approaches in Healthcare Marketing -Relationship Marketing and Customer Relations Management
12)	New Media and Web Based Communication Systems in Healthcare Marketing
13)	Innovation Management in Healthcare Marketing
14)	Marketing Ethics in Health Care

Sources

Course Notes / Textbooks:	Karaca, Şükran. Sağlık Hizmetlerinde Pazarlama, (2023). 2. Baskı, Beta Şehirli, Mustafa. Sağlık Hizmetleri Pazarlamasında Güncel Tartışmalar ve Çevrim Dışı Uygulamalar, (2021). 1. Baskı, Nobel Bilimsel Boztosun, Derviş; Demirtaş, Özgür. Sağlık İşletmeciliği ve Modern Yönetim Uygulamaları, (2021). 1. Baskı, Nobel
References:	Karaca, Şükran. Sağlık Hizmetlerinde Pazarlama, (2023). 2. Baskı, Beta Şehirli, Mustafa. Sağlık Hizmetleri Pazarlamasında Güncel Tartışmalar ve Çevrim Dışı Uygulamalar, (2021). 1. Baskı, Nobel Bilimsel Boztosun, Derviş; Demirtaş, Özgür. Sağlık İşletmeciliği ve Modern Yönetim Uygulamaları, (2021). 1. Baskı, Nobel

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7	8	9	10	11	12	13	14
Program Outcomes
1) Anesthesia technician has professional consciousness.
2) He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3) He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4) Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5) He/She recognizes and uses the medical terms used in anesthesia applications.
6) He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7) He/She has information about basic anatomy and diseases related to systems.
8) While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9) He/She has awareness of lifelong learning.
10) He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11) He/She has knowledge about ethical principles and rules in the field.
12) He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13) He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14) To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15) He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Anesthesia technician has professional consciousness.
2)	He/She knows the duties, authorities and responsibilities of the anesthesia technician and exhibits ethical behaviors that will carry out harmonious teamwork in the operating room.
3)	He/She has the basic knowledge, skills and equipment suitable to the contemporary health technician approach, to be able to carry out communication with the patient, to take responsibility and to develop solutions when faced with an unforeseen situation related to the field.
4)	Without giving any harm to patients,he/she gives importance to hygiene asepsis-antisepsis, sterilization, contamination and infection with the basic knowledge about the health care work environment.
5)	He/She recognizes and uses the medical terms used in anesthesia applications.
6)	He/She knows the basic structure and functions of human body and biochemical mechanisms and uses them in their professional studies.
7)	He/She has information about basic anatomy and diseases related to systems.
8)	While applying his / her profession, he / she can benefit from appropriate information sources and information technologies.
9)	He/She has awareness of lifelong learning.
10)	He/She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
11)	He/She has knowledge about ethical principles and rules in the field.
12)	He/She uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
13)	He/She has internalized team work, has the knowledge of basic anesthetic pharmacology and performs anesthetic and analgesic applications together with anesthesia physician.
14)	To have general first aid knowledge and to show proper approach and correct application skills in emergency situations.
15)	He/She has the necessary discipline for team work and carries out activities for the development of employees under its responsibility.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	28
Homework Assignments	1	20
Midterms	1	30
Final	1	50
Total Workload		128