| Oral and Dental Health | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI102 | ||||
| Course Name: | Health Communication | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. YASEMİN TORUN | ||||
| Course Lecturer(s): | banu bican | ||||
| Course Assistants: |
| Course Objectives: | The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news. |
| Course Content: | Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers) |
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The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication 2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications. 3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications. 4) Discuss the role of healthcare journalism in healthcare communication in the media. 5) Students will be able to evaluate health communication studies in different media. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services | |
| 2) | Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals) | |
| 3) | Theories and Models in Health Communication -1 (Decision Making Models in Medicine) | |
| 4) | Theories and Models in Health Communication -2 (Health Behavior and Models) | |
| 5) | Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation) | |
| 6) | Crisis Management in Health and Crisis Communication Process | |
| 7) | Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information | |
| 8) | Social Marketing in Health Communication | |
| 9) | Brand and Image Management in Healthcare Organizations | |
| 10) | Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations | |
| 11) | May 1st Labor Day Public Holiday | |
| 12) | Corporate Reputation Management in Healthcare Organizations | |
| 13) | Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations | |
| 14) | Managerial Communication, Leadership and Ethics |
| Course Notes / Textbooks: | Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat. Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel. |
| References: | Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon. Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta. |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||||
| 1) He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | ||||||||||||||||
| 2) He/ She knows and applies the ethical principles and rules in the field. | ||||||||||||||||
| 3) He/ She participate in sterilization and disinfection studies. | ||||||||||||||||
| 4) He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | ||||||||||||||||
| 5) He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | ||||||||||||||||
| 6) He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | ||||||||||||||||
| 7) He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | ||||||||||||||||
| 8) He/ She communicates effectively, | ||||||||||||||||
| 9) He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | ||||||||||||||||
| 10) He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | ||||||||||||||||
| 11) He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | ||||||||||||||||
| 12) He/ She behaves and participates in the quality management and processes. | ||||||||||||||||
| 13) He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||||
| 14) He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | ||||||||||||||||
| 15) His/ Her appearance, attitude, attitude and behavior make it an example for society. | ||||||||||||||||
| 16) Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. | ||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | |
| 2) | He/ She knows and applies the ethical principles and rules in the field. | |
| 3) | He/ She participate in sterilization and disinfection studies. | |
| 4) | He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | |
| 5) | He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | |
| 6) | He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | |
| 7) | He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |
| 8) | He/ She communicates effectively, | |
| 9) | He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 10) | He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | |
| 11) | He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | |
| 12) | He/ She behaves and participates in the quality management and processes. | |
| 13) | He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 14) | He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | |
| 15) | His/ Her appearance, attitude, attitude and behavior make it an example for society. | |
| 16) | Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 3 | 42 | ||||
| Study Hours Out of Class | 14 | 3 | 42 | ||||
| Homework Assignments | 1 | 15 | 15 | ||||
| Final | 1 | 20 | 20 | ||||
| Total Workload | 119 | ||||||