Medical Imaging Techniques Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI102

Course Name:

Health Communication

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. YASEMİN TORUN

Course Lecturer(s):

banu bican

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news.

Course Content:

Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers)

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication
2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications.
3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications.
4) Discuss the role of healthcare journalism in healthcare communication in the media.
5) Students will be able to evaluate health communication studies in different media.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services
2)	Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals)
3)	Theories and Models in Health Communication -1 (Decision Making Models in Medicine)
4)	Theories and Models in Health Communication -2 (Health Behavior and Models)
5)	Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation)
6)	Crisis Management in Health and Crisis Communication Process
7)	Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information
8)	Social Marketing in Health Communication
9)	Brand and Image Management in Healthcare Organizations
10)	Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations
11)	May 1st Labor Day Public Holiday
12)	Corporate Reputation Management in Healthcare Organizations
13)	Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations
14)	Managerial Communication, Leadership and Ethics

Sources

Course Notes / Textbooks:	Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat. Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.
References:	Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon. Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2) Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3) Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4) Has knowledge about occupational health and safety.
5) In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6) Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7) Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8) Know medical and radiological terms, uses effectively.
9) Has the ability to communicate and work effectively with different medical sciences.
10) Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11) Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13) Has knowledge about ethical principles and rules in the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2)	Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3)	Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4)	Has knowledge about occupational health and safety.
5)	In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6)	Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7)	Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8)	Know medical and radiological terms, uses effectively.
9)	Has the ability to communicate and work effectively with different medical sciences.
10)	Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11)	Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12)	Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13)	Has knowledge about ethical principles and rules in the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	14	3			42
Homework Assignments	1	15			15
Final	1	20			20
Total Workload					119