Course Objectives: |
The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news. |
Course Content: |
Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers) |
Week |
Subject |
Related Preparation |
1) |
Introduction to Healthcare Communications: Conceptual Framework and
Communication Process and Dimensions in Health Services |
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2) |
Interpersonal Communication in Health Care
(Development of Communication Skills in the Triangle of Patients, Physicians and
Healthcare Professionals)
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3) |
Theories and Models in Health Communication -1 (Decision Making Models in
Medicine) |
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4) |
Theories and Models in Health Communication -2 (Health Behavior and Models) |
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5) |
Communication Barriers in Health Services (Service Failure Concept, Theories and
Communication in Service Failure Compensation)
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6) |
Crisis Management in Health and Crisis Communication Process |
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7) |
Health Literacy, Critical Health Communication, Health News in Media, Media
Advocacy and Public Health Information |
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8) |
Social Marketing in Health Communication |
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9) |
Brand and Image Management in Healthcare Organizations |
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10) |
Advertising Studies in Health Communication and Advertising Limitations in
Healthcare Organizations |
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11) |
May 1st Labor Day Public Holiday |
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12) |
Corporate Reputation Management in Healthcare Organizations |
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13) |
Management of Sponsorship and Social Responsibility Campaigns in Healthcare
Organizations |
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14) |
Managerial Communication, Leadership and Ethics |
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Program Outcomes |
Level of Contribution |
1) |
Possess all the expertise and skills related to foreign trade required for business life. |
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2) |
Knows the legislation regarding foreign trade. |
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3) |
Knows the necessary information and documents regarding foreign trade. |
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4) |
Effectively recognizes, collects and uses the data required to solve well-defined problems in this field; uses the theoretical knowledge and intellectual skills required for practice. |
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5) |
Acts in accordance with professional ethical principles in relations with stakeholders. |
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6) |
Continues to learn about his profession independently and turns what he has learned into practice. |
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7) |
Has sufficient knowledge of foreign languages in the professional field. |
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