Civil Avitation Cabin Services Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI102

Course Name:

Health Communication

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. YASEMİN TORUN

Course Lecturer(s):

banu bican

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news.

Course Content:

Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers)

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication
2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications.
3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications.
4) Discuss the role of healthcare journalism in healthcare communication in the media.
5) Students will be able to evaluate health communication studies in different media.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services
2)	Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals)
3)	Theories and Models in Health Communication -1 (Decision Making Models in Medicine)
4)	Theories and Models in Health Communication -2 (Health Behavior and Models)
5)	Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation)
6)	Crisis Management in Health and Crisis Communication Process
7)	Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information
8)	Social Marketing in Health Communication
9)	Brand and Image Management in Healthcare Organizations
10)	Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations
11)	May 1st Labor Day Public Holiday
12)	Corporate Reputation Management in Healthcare Organizations
13)	Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations
14)	Managerial Communication, Leadership and Ethics

Sources

Course Notes / Textbooks:	Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat. Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.
References:	Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon. Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Explain flight processes and operation flow by using basic concepts related to aviation and aircraft.
2) Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft.
3) Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations.
4) Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period.
5) Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report.
6) Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods.
7) Explain occupational emergency operations at theory and application level and actively manage them.
8) The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation.
9) Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning.
10) Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services.
11) Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12) To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction.
13) Adopts in-team behavior and work as a team.
14) Gains knowledge of quality management, brand, presentation and the ability to represent the brand.
15) During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Explain flight processes and operation flow by using basic concepts related to aviation and aircraft.
2)	Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft.
3)	Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations.
4)	Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period.
5)	Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report.
6)	Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods.
7)	Explain occupational emergency operations at theory and application level and actively manage them.
8)	The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation.
9)	Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning.
10)	Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services.
11)	Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12)	To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction.
13)	Adopts in-team behavior and work as a team.
14)	Gains knowledge of quality management, brand, presentation and the ability to represent the brand.
15)	During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	14	3			42
Homework Assignments	1	15			15
Final	1	20			20
Total Workload					119