Justice | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI102 | ||||
Course Name: | Health Communication | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. YASEMİN TORUN | ||||
Course Lecturer(s): | banu bican | ||||
Course Assistants: |
Course Objectives: | The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news. |
Course Content: | Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers) |
The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication 2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications. 3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications. 4) Discuss the role of healthcare journalism in healthcare communication in the media. 5) Students will be able to evaluate health communication studies in different media. |
Week | Subject | Related Preparation |
1) | Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services | |
2) | Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals) | |
3) | Theories and Models in Health Communication -1 (Decision Making Models in Medicine) | |
4) | Theories and Models in Health Communication -2 (Health Behavior and Models) | |
5) | Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation) | |
6) | Crisis Management in Health and Crisis Communication Process | |
7) | Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information | |
8) | Social Marketing in Health Communication | |
9) | Brand and Image Management in Healthcare Organizations | |
10) | Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations | |
11) | May 1st Labor Day Public Holiday | |
12) | Corporate Reputation Management in Healthcare Organizations | |
13) | Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations | |
14) | Managerial Communication, Leadership and Ethics |
Course Notes / Textbooks: | Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat. Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel. |
References: | Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon. Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta. |
Course Learning Outcomes | 1 |
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3 |
4 |
5 |
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Program Outcomes | |||||||||||||||
1) Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts. | |||||||||||||||
2) Has knowledge about the main differences and consequences of private law and public law. | |||||||||||||||
3) Learns the analytical thinking method and has the ability to compare and use legal concepts. | |||||||||||||||
4) Gains the ability to use theoretical knowledge in practical application through case studies. | |||||||||||||||
5) Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved. | |||||||||||||||
6) Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes. | |||||||||||||||
7) Have comprehensive knowledge and skills about information technologies required by judicial mechanism. | |||||||||||||||
8) To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation. | |||||||||||||||
9) Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application. | |||||||||||||||
10) Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession. | |||||||||||||||
11) It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |||||||||||||||
12) Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard. | |||||||||||||||
13) Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession. | |||||||||||||||
14) He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts. | |||||||||||||||
15) He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts. | |
2) | Has knowledge about the main differences and consequences of private law and public law. | |
3) | Learns the analytical thinking method and has the ability to compare and use legal concepts. | |
4) | Gains the ability to use theoretical knowledge in practical application through case studies. | |
5) | Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved. | |
6) | Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes. | |
7) | Have comprehensive knowledge and skills about information technologies required by judicial mechanism. | |
8) | To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation. | |
9) | Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application. | |
10) | Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession. | |
11) | It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |
12) | Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard. | |
13) | Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession. | |
14) | He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts. | |
15) | He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 42 | ||||
Study Hours Out of Class | 14 | 3 | 42 | ||||
Homework Assignments | 1 | 15 | 15 | ||||
Final | 1 | 20 | 20 | ||||
Total Workload | 119 |