ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Psychology | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | UNI102 | ||||
| Course Name: | Health Communication | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. YASEMİN TORUN | ||||
| Course Lecturer(s): | banu bican | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news. |
| Course Content: | Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers) |
Learning Outcomes
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The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication 2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications. 3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications. 4) Discuss the role of healthcare journalism in healthcare communication in the media. 5) Students will be able to evaluate health communication studies in different media. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services | |
| 2) | Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals) | |
| 3) | Theories and Models in Health Communication -1 (Decision Making Models in Medicine) | |
| 4) | Theories and Models in Health Communication -2 (Health Behavior and Models) | |
| 5) | Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation) | |
| 6) | Crisis Management in Health and Crisis Communication Process | |
| 7) | Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information | |
| 8) | Social Marketing in Health Communication | |
| 9) | Brand and Image Management in Healthcare Organizations | |
| 10) | Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations | |
| 11) | May 1st Labor Day Public Holiday | |
| 12) | Corporate Reputation Management in Healthcare Organizations | |
| 13) | Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations | |
| 14) | Managerial Communication, Leadership and Ethics |
Sources
| Course Notes / Textbooks: | Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat. Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel. |
| References: | Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon. Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) Have the theoretical knowledge in major sub areas of psychology. | ||||||||||||||
| 2) Apply psychological consepts and theories in a variety of applied settings | ||||||||||||||
| 3) Identify and explain the cognitive, emotional and behavioral processes of human. | ||||||||||||||
| 4) Evaluate evidence and assumptions in a scientific and critical view. | ||||||||||||||
| 5) Collect and analyze the research data and report the findings in accordance to ethical publication rules. | ||||||||||||||
| 6) Develop and utilize measurement tools for psychological phenomena. | ||||||||||||||
| 7) Have the skills and abilities to follow advances in psyhology and other related sciences. | ||||||||||||||
| 8) Have the skills and abilities to work effectively on individual and group based. | ||||||||||||||
| 9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings. | ||||||||||||||
| 10) Behave in accordance to the professional code of ethics applied to psychology. | ||||||||||||||
| 11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities. | ||||||||||||||
| 12) Have enhanced awareness of universal values as well as human and animal rights. | ||||||||||||||
| 13) Master a foreign language at least B1 level of European Language Portfolio. | ||||||||||||||
| 14) Master the computer softwares within information and communication technologies at least European computer driving licence. | ||||||||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Have the theoretical knowledge in major sub areas of psychology. | |
| 2) | Apply psychological consepts and theories in a variety of applied settings | |
| 3) | Identify and explain the cognitive, emotional and behavioral processes of human. | |
| 4) | Evaluate evidence and assumptions in a scientific and critical view. | |
| 5) | Collect and analyze the research data and report the findings in accordance to ethical publication rules. | |
| 6) | Develop and utilize measurement tools for psychological phenomena. | |
| 7) | Have the skills and abilities to follow advances in psyhology and other related sciences. | |
| 8) | Have the skills and abilities to work effectively on individual and group based. | |
| 9) | Have the skills and abilities to communicate in a clear and effective manner in national and international settings. | |
| 10) | Behave in accordance to the professional code of ethics applied to psychology. | |
| 11) | Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities. | |
| 12) | Have enhanced awareness of universal values as well as human and animal rights. | |
| 13) | Master a foreign language at least B1 level of European Language Portfolio. | |
| 14) | Master the computer softwares within information and communication technologies at least European computer driving licence. |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 3 | 42 | ||||
| Study Hours Out of Class | 14 | 3 | 42 | ||||
| Homework Assignments | 1 | 15 | 15 | ||||
| Final | 1 | 20 | 20 | ||||
| Total Workload | 119 | ||||||