Political Science and Public Administration Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI102

Course Name:

Health Communication

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. YASEMİN TORUN

Course Lecturer(s):

banu bican

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news.

Course Content:

Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers)

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication
2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications.
3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications.
4) Discuss the role of healthcare journalism in healthcare communication in the media.
5) Students will be able to evaluate health communication studies in different media.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services
2)	Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals)
3)	Theories and Models in Health Communication -1 (Decision Making Models in Medicine)
4)	Theories and Models in Health Communication -2 (Health Behavior and Models)
5)	Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation)
6)	Crisis Management in Health and Crisis Communication Process
7)	Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information
8)	Social Marketing in Health Communication
9)	Brand and Image Management in Healthcare Organizations
10)	Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations
11)	May 1st Labor Day Public Holiday
12)	Corporate Reputation Management in Healthcare Organizations
13)	Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations
14)	Managerial Communication, Leadership and Ethics

Sources

Course Notes / Textbooks:	Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat. Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.
References:	Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon. Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To have knowledge about the basic theoretical debates in Political Science and Public Administration.
2) To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level.
3) Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business).
4) Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field.
5) Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically.
6) To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field.
7) To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work.
8) Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired.
9) Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form.
10) According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD.
11) To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have knowledge about the basic theoretical debates in Political Science and Public Administration.	1
2)	To define contemporary developments, approaches and basic concepts in Political Science and Public Administration at national and international level.	1
3)	Relate the interaction of the Department of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economy, business).	3
4)	Evaluate and discuss the events in interdisciplinary dimension, acquire knowledge and skills, conduct research using social sciences methods and follow the field.	3
5)	Political and social processes that take place in Turkey and in the world, able to solve problems and the causes of these problems, on the relationship of citizens with political structures reveals scientifically.	3
6)	To design and to prepare scientific studies such as theoretical or experimental projects, reports, articles and theses, either on their own or with others, and uses qualitative and quantitative research techniques related to their field.	2
7)	To use leadership characteristics in Political Science and Public Administration with the awareness of compliance with team work.	2
8)	Develops behavior according to ethics and social values and evaluates what they have learned by deciding what they need and critically question the information they have acquired.	2
9)	Transmits the opinions, thoughts and solutions in Political Science and Public Administration to the related persons and institutions in written and oral form.	1
10)	According to the level of European Language Portfolio, a foreign language is at least A2 for Pre-Bachelor's degree according to the level of education; At least B1 for the License; To be able to use at least C1 and at least C1 General Level for PhD.	2
11)	To be able to use information and communication technologies together with computer software in at least the European Computer Driving License Basic Level (Associate) or Advanced Level (Associate and Associate) required by the department.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	14	3			42
Homework Assignments	1	15			15
Final	1	20			20
Total Workload					119