UNI102 Health CommunicationIstinye UniversityDegree Programs Interior Architecture and Environmental DesignGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Interior Architecture and Environmental Design

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI102
Course Name: Health Communication
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. YASEMİN TORUN
Course Lecturer(s): banu bican
Course Assistants:

Course Objective and Content

Course Objectives: The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news.
Course Content: Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers)

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication
2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications.
3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications.
4) Discuss the role of healthcare journalism in healthcare communication in the media.
5) Students will be able to evaluate health communication studies in different media.

Course Flow Plan

Week Subject Related Preparation
1) Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services
2) Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals)
3) Theories and Models in Health Communication -1 (Decision Making Models in Medicine)
4) Theories and Models in Health Communication -2 (Health Behavior and Models)
5) Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation)
6) Crisis Management in Health and Crisis Communication Process
7) Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information
8) Social Marketing in Health Communication
9) Brand and Image Management in Healthcare Organizations
10) Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations
11) May 1st Labor Day Public Holiday
12) Corporate Reputation Management in Healthcare Organizations
13) Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations
14) Managerial Communication, Leadership and Ethics

Sources

Course Notes / Textbooks: Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat.
Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.
References: Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon.
Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art.
2) Acquiring universal knowledge in the fields within the discipline of interior architecture.
3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology.
4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole.
5) Evaluating the concept of space design through different disciplines.
6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people.
7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly.
8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage.
9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law.
10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications.
11) To be able to understand problems related to construction, design, application and engineering.
12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills.
13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level.
14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art.
2) Acquiring universal knowledge in the fields within the discipline of interior architecture.
3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology.
4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole.
5) Evaluating the concept of space design through different disciplines.
6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people.
7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly.
8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage.
9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law.
10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications.
11) To be able to understand problems related to construction, design, application and engineering.
12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills.
13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level.
14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 50
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 3 42
Study Hours Out of Class 14 3 42
Homework Assignments 1 15 15
Final 1 20 20
Total Workload 119