| Course Objectives: |
The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news. |
| Course Content: |
Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers) |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Healthcare Communications: Conceptual Framework and
Communication Process and Dimensions in Health Services |
|
| 2) |
Interpersonal Communication in Health Care
(Development of Communication Skills in the Triangle of Patients, Physicians and
Healthcare Professionals)
|
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| 3) |
Theories and Models in Health Communication -1 (Decision Making Models in
Medicine) |
|
| 4) |
Theories and Models in Health Communication -2 (Health Behavior and Models) |
|
| 5) |
Communication Barriers in Health Services (Service Failure Concept, Theories and
Communication in Service Failure Compensation)
|
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| 6) |
Crisis Management in Health and Crisis Communication Process |
|
| 7) |
Health Literacy, Critical Health Communication, Health News in Media, Media
Advocacy and Public Health Information |
|
| 8) |
Social Marketing in Health Communication |
|
| 9) |
Brand and Image Management in Healthcare Organizations |
|
| 10) |
Advertising Studies in Health Communication and Advertising Limitations in
Healthcare Organizations |
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| 11) |
May 1st Labor Day Public Holiday |
|
| 12) |
Corporate Reputation Management in Healthcare Organizations |
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| 13) |
Management of Sponsorship and Social Responsibility Campaigns in Healthcare
Organizations |
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| 14) |
Managerial Communication, Leadership and Ethics |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Knows the basic concepts and terminology, evaluation processes and methodological application principles in the field of physiotherapy and rehabilitation; uses this advanced knowledge in study, research and practice. |
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| 2) |
Makes the necessary assessment, definition and planning for physiotherapy and rehabilitation applications by using the theoretical and applied concepts and principles related to physiotherapy and rehabilitation. |
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| 3) |
Implements the physiotherapy and rehabilitation program systematically and safely within the framework of ethical principles in the light of professional attitudes and skills; terminates or changes as necessary. |
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| 4) |
Takes initiatives to protect and improve public health and welfare; contributes to the production of health strategies and policies suitable for the changing and diversifying needs of the society in the field of physiotherapy and rehabilitation. |
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| 5) |
Organizes physiotherapy and rehabilitation services effectively and adequately, manages the business processes necessary for the continuity and development of the quality and organizational function; generates solutions against problems in line with knowledge and evidence. |
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| 6) |
Keeps records and prepares reports for quality service and research in the field of physiotherapy and rehabilitation; adopts ethical, deontological principles and legal framework in collecting, recording and reporting data. |
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| 7) |
Carries out professional and academic studies independently by using his knowledge; works as a team member and assumes responsibility in effective communication and cooperation with other professional groups working in this field. |
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| 8) |
It adopts the principle of personal development, information literacy and lifelong learning; contributes to quality improvement, training and promotion programs related to the field, and demonstrates its professional behavior at an international level. |
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