| Course Objectives: |
The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news. |
| Course Content: |
Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers) |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Healthcare Communications: Conceptual Framework and
Communication Process and Dimensions in Health Services |
|
| 2) |
Interpersonal Communication in Health Care
(Development of Communication Skills in the Triangle of Patients, Physicians and
Healthcare Professionals)
|
|
| 3) |
Theories and Models in Health Communication -1 (Decision Making Models in
Medicine) |
|
| 4) |
Theories and Models in Health Communication -2 (Health Behavior and Models) |
|
| 5) |
Communication Barriers in Health Services (Service Failure Concept, Theories and
Communication in Service Failure Compensation)
|
|
| 6) |
Crisis Management in Health and Crisis Communication Process |
|
| 7) |
Health Literacy, Critical Health Communication, Health News in Media, Media
Advocacy and Public Health Information |
|
| 8) |
Social Marketing in Health Communication |
|
| 9) |
Brand and Image Management in Healthcare Organizations |
|
| 10) |
Advertising Studies in Health Communication and Advertising Limitations in
Healthcare Organizations |
|
| 11) |
May 1st Labor Day Public Holiday |
|
| 12) |
Corporate Reputation Management in Healthcare Organizations |
|
| 13) |
Management of Sponsorship and Social Responsibility Campaigns in Healthcare
Organizations |
|
| 14) |
Managerial Communication, Leadership and Ethics |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development. |
3 |
| 2) |
Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies. |
3 |
| 3) |
In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family. |
3 |
| 4) |
They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages. |
3 |
| 5) |
Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts. |
3 |
| 6) |
To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject. |
3 |
| 7) |
It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages. |
3 |
| 8) |
Performs midwifery practices in line with evidence-based care principles. |
3 |
| 9) |
It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member. |
2 |
| 10) |
It acts in accordance with the ethical principles and values of midwifery profession. |
2 |