E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI093 | ||||
Course Name: | Management and Organization | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN | ||||
Course Lecturer(s): | HİLAL ÇAKAR | ||||
Course Assistants: |
Course Objectives: | The importance of management, know the duties and positions of the manager. Has knowledge about management's functions. The birth of management science, know development and theories. It is aimed to gain knowledge about recent developments in management and organization in recent times. |
Course Content: | Basic concepts related to management and organization, management and management, leadership concepts, management approaches, Classical management approaches, scientific management approach, management process approach, bureaucracy approach, neo-classical management approach, modern management approaches, system approach, contingency approach, post-modern management thought, management functions, organizations, contemporary organizations, organizational structures, organizational behavior management |
The students who have succeeded in this course;
1) 1. The importance of management, know the duties and positions of the managers. 2) 2. Planning with the functions of management, organizing, orientation, to coordinate, know the inspection functions 3) 3. The birth of management science, know development and thories 4) 4. Know the recentdevelopments in management and organization |
Week | Subject | Related Preparation |
1) | Basic Management Concepts | - |
2) | History of Management Thinking, Development of Management Thought. | - |
3) | Management Functions | - |
4) | Management Functions | - |
5) | Management Theories Classical Management Approach and Basic Assumptions | - |
6) | Neo-Classical Management Approach and Basic Assumptions | - |
7) | Modern Management Approaches and Basic Assumptions | - |
8) | MIDTERM EXAM | - |
9) | Partitioning Systems and Work-Place Definitions in Organizations | - |
10) | Motivation and Leadership | - |
11) | Recent Developments in Management, Management by Objectives, Importance of Conflict and Creativity | - |
12) | Stress Management and Crisis Management | - |
13) | Change Management and Organizational Development | - |
14) | General Review | - |
Course Notes / Textbooks: | Bulunmamaktadır. |
References: | Şimşek, M.Ş.,Çelik,A., (2012). Yönetim ve Organizasyon, Meslek Yüksek Okulları İçin. Eğitim Yayınevi. Ertürk, M., (2018). İşletmelerde Yönetim ve Organizasyon. Beta Yayıncılık Koçel, T, (2011). İşletme Yöneticiliği. Beta Yayıncılık. Eren,E., (2016). Yönetim ve Organizasyon Çağdaş ve Küresel Yaklaşımlar. Beta Yayıncılık. Seymen, O.A., Erdem, Barış., Bolat, O.İ., Bolat, Tamer.,(2009). Yönetim ve Organizasyon. Detay Yayıncılık. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 1 | 42 | 42 | ||||
Homework Assignments | 1 | 18 | 18 | ||||
Midterms | 1 | 25 | 25 | ||||
Final | 1 | 40 | 40 | ||||
Total Workload | 125 |