Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI093

Course Name:

Management and Organization

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN

Course Lecturer(s):

HİLAL ÇAKAR

Course Assistants:

Course Objective and Content

Course Objectives:

The importance of management, know the duties and positions of the manager. Has knowledge about management's functions. The birth of management science, know development and theories. It is aimed to gain knowledge about recent developments in management and organization in recent times.

Course Content:

Basic concepts related to management and organization, management and management, leadership concepts, management approaches, Classical management approaches, scientific management approach, management process approach, bureaucracy approach, neo-classical management approach, modern management approaches, system approach, contingency approach, post-modern management thought, management functions, organizations, contemporary organizations, organizational structures, organizational behavior management

Learning Outcomes

The students who have succeeded in this course;
1) 1. The importance of management, know the duties and positions of the managers.
2) 2. Planning with the functions of management, organizing, orientation, to coordinate, know the inspection functions
3) 3. The birth of management science, know development and thories
4) 4. Know the recentdevelopments in management and organization

Course Flow Plan

Week	Subject	Related Preparation
1)	Basic Management Concepts	-
2)	History of Management Thinking, Development of Management Thought.	-
3)	Management Functions	-
4)	Management Functions	-
5)	Management Theories Classical Management Approach and Basic Assumptions	-
6)	Neo-Classical Management Approach and Basic Assumptions	-
7)	Modern Management Approaches and Basic Assumptions	-
8)	MIDTERM EXAM	-
9)	Partitioning Systems and Work-Place Definitions in Organizations	-
10)	Motivation and Leadership	-
11)	Recent Developments in Management, Management by Objectives, Importance of Conflict and Creativity	-
12)	Stress Management and Crisis Management	-
13)	Change Management and Organizational Development	-
14)	General Review	-

Sources

Course Notes / Textbooks:

Bulunmamaktadır.

References:

Şimşek, M.Ş.,Çelik,A., (2012). Yönetim ve Organizasyon, Meslek Yüksek Okulları İçin. Eğitim Yayınevi.
Ertürk, M., (2018). İşletmelerde Yönetim ve Organizasyon. Beta Yayıncılık
Koçel, T, (2011). İşletme Yöneticiliği. Beta Yayıncılık.
Eren,E., (2016). Yönetim ve Organizasyon Çağdaş ve Küresel Yaklaşımlar. Beta Yayıncılık.
Seymen, O.A., Erdem, Barış., Bolat, O.İ., Bolat, Tamer.,(2009). Yönetim ve Organizasyon. Detay Yayıncılık.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	1	42			42
Homework Assignments	1	18			18
Midterms	1	25			25
Final	1	40			40
Total Workload					125