Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI086

Course Name:

History of Art and Culture

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. AYŞE NALAN YETİŞKİN KUBİLAY

Course Lecturer(s):

Dr. Ayşe Nalan Yetişkin Kubilay

Course Assistants:

Course Objective and Content

Course Objectives:

It is a polyphonic, multicultural, universal course.
To students; making connections between the past and the future.
It is aimed to enrich their general culture.
The historical periods and styles of art are given considering the social, economic, cultural and social aspects.
It is aimed that students will be able to evaluate, compare and question; It is aimed that they have conscious perspectives.

Course Content:

It will be discussed how art affects humanity in the cultural and social context and how it has changed until today.
Periods, styles, movements, artists will be supported by cultural contexts and will be examined through examples related to the departments of students from different fields.
It is intended to be a wide-ranging, polyphonic, multi-cultural, universal course that helps to make “look”, “assessment” and “reading/s”.

Learning Outcomes

The students who have succeeded in this course;
1) Cultural inputs; gaining the ability to look / see / interpret / analyze / evaluate / compare and question,
2) To be able to discover the reality behind the appearances in the work of art, to evaluate with different perspective
3) " Recognize the evolution of humanity and creative thought in the field of art
4) Understand the art and the socio-cultural conditions of the artist throughout the history,
5) To learn the general styles of art works, periodical features and to distinguish the architectural and artistic features of different civilizations and periods,
6) Giving information about the way and art of art in human history and providing additional information to its designs and projects,
7) To comprehend the importance of giving importance to universal cultural assets, to possessing, to bonding between past and future

Course Flow Plan

Week	Subject	Related Preparation
1)	What is Cultural Heritage, what are its conservation theories?
2)	What are the examples of intangible and tangible cultural heritage?
3)	International institutions working on conservation
4)	What is World Cultural Heritage? explanation with examples
5)	Who is Mimar Sinan and what are his works?
6)	What is a Turkish house, what are its general characteristics, its place in our cultural heritage and its sustainability?
7)	Carriers of our traditional cultural heritage
8)	Cultural Heritage and sustainability examples: Göynük etc.
9)	Building elements in our traditional architecture
10)	intangible cultural heritage
11)	Immovable cultural heritage and sustainability
12)	Movable cultural heritage and sustainability
13)	Project presentation and delivery
14)	Project presentation and delivery
15)	Finals week
16)	Finals week

Sources

Course Notes / Textbooks:	E.H. GOMBRICH, SANATIN ÖYKÜSÜ, REMZİ KİTABEVİ J BERGER, GÖRME BİÇİMLERİ, METİS YAY
References:	ADNAN TURANİ, DÜNYA SANAT TARİHİ, REMZİ KİTABEVİ HERBERT READ, SANAT VE TOPLUM, HAYALPEREST KİTAP YAY., 2018 VERNON HYDE MINOR, SANAT TARİHİNİN TARİHİ, KOÇ ÜNİV. YAY,

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	46
Study Hours Out of Class	14	14
Midterms	3	21
Final	5	36
Total Workload		117