Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI085

Course Name:

Historical Buildings of Istanbul

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. AYŞE NALAN YETİŞKİN KUBİLAY

Course Lecturer(s):

Dr. Ayşe Nalan Yetişkin Kubilay

Course Assistants:

Course Objective and Content

Course Objectives:	Three imperial the capital of Istanbul became the foundation of the city in terms of urban development in the period until the 20th century, themes and context in context, including the chronology of the main social structure and social life
Course Content:	Historical buildings built in different periods and areas to consolidate doing theoretical work, the environment we live in / create awareness to recognize the history of the city and works with culture, history provides us historically and culturally to exit with

Learning Outcomes

The students who have succeeded in this course;
1) Becoming aware of the spatial and historical multi-layered structure of Istanbul

Course Flow Plan

Week	Subject	Related Preparation
1)	Byzantion period of Istanbul: Establishment and mythological period
2)	Byzantion period of Istanbul: Establishment and mythological period
3)	Istanbul during Roman Empire, establishment of Constantinople
4)	Constantinople during the Byzantine Empire
5)	Sightseeing: Constantinople during the Byzantine Empire
6)	Conquest of Istanbul and Fatih Sultan Mehmed
7)	After Conquest of Istanbul and Reconstruction by Turks
8)	Istanbul in the 16.th century and Mimar Sinan
9)	Sightseeing: Istanbul in the 16.th century and Mimar Sinan
10)	Istanbul in the Westernization Period
11)	Sightseeing: Istanbul in the Westernization Period
12)	Sightseeing: Istanbul: Exhibited in Museums
13)	Sightseeing: Ottoman Palaces
14)	Sightseeing: History of Bosphorus: Bosphorus Strait

Sources

Course Notes / Textbooks:	ZEYNEP ÇELİK, 19. Yüzyılda Osmanlı Başkenti Değişen İstanbul, İstanbul 2015 DOĞAN KUBAN., İstanbul- Bir Kent Tarihi, İstanbul 2011 Wiener, Wolfgang; İstanbul’un Tarihsel Topoğrafyası, Yapı Kredi Yayıncılık, İstanbul, 2001.
References:	METİN AND., 16. Yüzyılda İstanbul- Kent-Saray-Günlük Yaşam. İstanbul 2011 SEDAT BORNOVALI, Boğaziçi'nin Tarih Atlası. İstanbul 2018 SEMAVİ EYİCE, Tarih Boyunca İstanbul, İstanbul 2006.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	60
Study Hours Out of Class	14	56
Midterms	1	4
Final	1	5
Total Workload		125