Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI080

Course Name:

Psychology Readings

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. FATMA GÖRAL

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	This course aims to demarcate science and scientific from metaphysical thoughts, ideologies and pseudo-sciences.
Course Content:	In this course, the characteristics of scientific knowledge and basic knowledge and skills related to scientific approaches will be examined.

Learning Outcomes

The students who have succeeded in this course;
1) To be able to explain the basic concepts of science
2) To be able to comprehend the necessity of scientific thinking in daily life
3) To be able to distinguish between a scientific product and a non-scientific product
4) To be able to express a question scientifically.
5) To be able to evaluate the subjects of psychology by a scientific point of view.

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Description and Introduction	-
2)	Basic Concepts: Science, False Science, Non-Science and Pseudoscience	-
3)	Scientific Criteria: Induction and Verifiability	-
4)	Scientific Criteria: Deduction and Falsifiability	-
5)	Characteristics of Pseudoscience	-
6)	Types of Knowledge Acquisition: Scientific/Non-Scientific Approach	-
6)	Types of Knowledge Acquisition: Scientific/Non-Scientific Approach	-
7)	Psychology as a Science	-
8)	Midterm Exam	-
9)	Readings in Selected Topics	-
10)	Readings in Selected Topics	-
11)	Readings in Selected Topics	-
12)	Readings in Selected Topics	-
13)	Presentations	-
14)	Presentations	-

Sources

Course Notes / Textbooks:	-Bulduk, S. (2008). Psikolojide Deneysel Araştırma Yöntemleri, Çantay Kitabevi, İstanbul. -Uslu, F. (2011). Bilimselliğin Kriteri ve Sınırları Problemi- Bilim, Bilim Olmayan ve Sahte Bilim. Hitit Üniversitesi İlahiyat Fakültesi Dergisi, 10 (19), 5-35.
References:	-Bulduk, S. (2008). Psikolojide Deneysel Araştırma Yöntemleri, Çantay Kitabevi, İstanbul. -Uslu, F. (2011). Bilimselliğin Kriteri ve Sınırları Problemi- Bilim, Bilim Olmayan ve Sahte Bilim. Hitit Üniversitesi İlahiyat Fakültesi Dergisi, 10 (19), 5-35.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Midterms	1	30
Final	1	50
Total Workload		122