Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI077

Course Name:

Gender

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. EZGİ ILDIRIM

Course Lecturer(s):

Dr. Ezgi Ildırım

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students the theoretical and empirical literature related to the development of gender roles and is to enable students to link these theoretical and empirical knowledge with daily life events by workshops and watching and discussing movies.
Course Content:	The basic concepts and theories related to gender roles, the relations between gender roles and family, education, the body, media, violence, and city life, movie analyses and linking the basic gender role concepts and theories with daily life events.

Learning Outcomes

The students who have succeeded in this course;
1) Comprehends the main concepts and feminist theories in relation to gender.
2) Comprehends the differences between biological and cultural views of gender roles.
3) Comprehends the coping strategies with gender inequality.
4) Comprehends the aspects of gender ideology in different areas of daily life.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction	---
2)	Gender, city and women	Psychology of Women and Gender by Miriam Liss, Kate Richmond, Mindy J. Erchull, Norton & Company, 2019. Psychology of Gender, by Vicki S. Helgeson, Routledge, 2017.
3)	Workshop and discussion	---
4)	Workshop and discussion
5)	Basic concepts	Psychology of Women and Gender by Miriam Liss, Kate Richmond, Mindy J. Erchull, Norton & Company, 2019. Psychology of Gender, by Vicki S. Helgeson, Routledge, 2017.
6)	Theoretical approaches	---
7)	Gender and family	Psychology of Women and Gender by Miriam Liss, Kate Richmond, Mindy J. Erchull, Norton & Company, 2019. Psychology of Gender, by Vicki S. Helgeson, Routledge, 2017.
8)	Midterm
9)	Gender and body	---
10)	Gender and media
11)	Gender, city and women
12)	Gender and violence
13)	Gender research I	--
14)	Gender research II
15)	Final exam

Sources

Course Notes / Textbooks:	Psychology of Women and Gender by Miriam Liss, Kate Richmond, Mindy J. Erchull, Norton & Company, 2019.
References:	Psychology of Gender, by Vicki S. Helgeson, Routledge, 2017.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	39
Midterms	1	36
Final	1	50
Total Workload		125