| Physiotherapy (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI067 | ||||
| Course Name: | Branding in Nutrition | ||||
| Semester: |
Spring |
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| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): |
Dr. YALÇIN YAMAN DURUSOY |
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| Course Assistants: |
| Course Objectives: | Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers. |
| Course Content: | The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60” |
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The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking 2) Understands the dynamics of food and nutrition market 3) comprehends how to implement important marketing techniques in nutrition market |
| Week | Subject | Related Preparation |
| 1) | The concept Brand and Branding | |
| 2) | Relationship between Branding and Marketing | |
| 3) | Brand management and its relevance on nutrition sector | |
| 4) | Market Research and its Techiques | |
| 5) | Positioning in brand management | |
| 6) | Corporate Identity and Brand Expansion | |
| 7) | Overview | |
| 8) | Midterm exam | |
| 9) | How to create a Brand? | |
| 10) | Stories of different brands | |
| 11) | Brand identity and brand image | |
| 12) | Marka değeri | |
| 13) | Failures in nutrition marketing | |
| 14) | General Overview | |
| 15) | Final week | |
| 16) | Final week |
| Course Notes / Textbooks: | Öğretim üyesinin hazırladığı notlar Lecturer's notes |
| References: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) Has the ability to use information technologies and devices that require special expertise effectively. | |||||||||||||||
| 2) Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation | |||||||||||||||
| 3) Has knowledge about treatment methods for muscle and skeletal systems. | |||||||||||||||
| 4) He/she has the competence to use information technologies. | |||||||||||||||
| 5) Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach. | |||||||||||||||
| 6) He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules. | |||||||||||||||
| 7) Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio. | |||||||||||||||
| 8) He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field. | |||||||||||||||
| 9) It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level. | |||||||||||||||
| 10) It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and. | |||||||||||||||
| 11) Has sufficient awareness of individual and public health, environmental protection and occupational safety. | |||||||||||||||
| 12) He/she has the experience of working with other fields that may be related to his/her field. | |||||||||||||||
| 13) Has sufficient awareness of occupational health and safety issues. | |||||||||||||||
| 14) In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions. | |||||||||||||||
| 15) He/she carries out a given task independently by using his/her basic knowledge about physiotherapy. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has the ability to use information technologies and devices that require special expertise effectively. | |
| 2) | Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation | |
| 3) | Has knowledge about treatment methods for muscle and skeletal systems. | |
| 4) | He/she has the competence to use information technologies. | |
| 5) | Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach. | |
| 6) | He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules. | |
| 7) | Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio. | |
| 8) | He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field. | |
| 9) | It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level. | |
| 10) | It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and. | |
| 11) | Has sufficient awareness of individual and public health, environmental protection and occupational safety. | |
| 12) | He/she has the experience of working with other fields that may be related to his/her field. | |
| 13) | Has sufficient awareness of occupational health and safety issues. | |
| 14) | In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions. | |
| 15) | He/she carries out a given task independently by using his/her basic knowledge about physiotherapy. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 2 | 42 | |||
| Midterms | 1 | 15 | 1 | 16 | |||
| Final | 1 | 25 | 1 | 26 | |||
| Total Workload | 84 | ||||||