Pharmacy Services | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI067 | ||||
Course Name: | Branding in Nutrition | ||||
Semester: | Spring | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
Course Lecturer(s): |
Dr. YALÇIN YAMAN DURUSOY |
||||
Course Assistants: |
Course Objectives: | Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers. |
Course Content: | The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60” |
The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking 2) Understands the dynamics of food and nutrition market 3) comprehends how to implement important marketing techniques in nutrition market |
Week | Subject | Related Preparation |
1) | The concept Brand and Branding | |
2) | Relationship between Branding and Marketing | |
3) | Brand management and its relevance on nutrition sector | |
4) | Market Research and its Techiques | |
5) | Positioning in brand management | |
6) | Corporate Identity and Brand Expansion | |
7) | Overview | |
8) | Midterm exam | |
9) | How to create a Brand? | |
10) | Stories of different brands | |
11) | Brand identity and brand image | |
12) | Marka değeri | |
13) | Failures in nutrition marketing | |
14) | General Overview | |
15) | Final week | |
16) | Final week |
Course Notes / Textbooks: | Öğretim üyesinin hazırladığı notlar Lecturer's notes |
References: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
Course Learning Outcomes | 1 |
2 |
3 |
|||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||||||
1) Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | ||||||||||||||
2) Have knowledge about research methods of drugs and necessary resources related to the profession. | ||||||||||||||
3) Has knowledge about regulations and legislation related to pharmacy and drugs. | ||||||||||||||
4) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | ||||||||||||||
5) Has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||
6) Has the ability to use computer programs in the field of pharmacy. | ||||||||||||||
7) Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | ||||||||||||||
8) Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | ||||||||||||||
9) Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | ||||||||||||||
10) They act in accordance with quality management and processes. | ||||||||||||||
11) In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | ||||||||||||||
12) Have the discipline necessary for team work, high communication skills, technical and application knowledge. | ||||||||||||||
13) It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | ||||||||||||||
14) As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has the knowledge and knowledge to follow the resources related to the profession and has the ability to communicate properly in oral and written form. | |
2) | Have knowledge about research methods of drugs and necessary resources related to the profession. | |
3) | Has knowledge about regulations and legislation related to pharmacy and drugs. | |
4) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
5) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
6) | Has the ability to use computer programs in the field of pharmacy. | |
7) | Uses a foreign language at least at the level of the European Language Portfolio A2 General and follows the information in the field. | |
8) | Has awareness of lifelong learning and it directs its education to a further education level or a profession in the same field. | |
9) | Performs expiration dates and inventory controls of the products; identify deficiencies. It is responsible for keeping the products in proper storage and storage. | |
10) | They act in accordance with quality management and processes. | |
11) | In the control of the pharmacist or the responsible manager, he has the ability to make necessary directions to patients and their relatives about drug use. | |
12) | Have the discipline necessary for team work, high communication skills, technical and application knowledge. | |
13) | It conducts a given task independently by using its basic knowledge. When it encounters an unpredictable situation, it takes responsibility and develops solutions. Collaborates with other fields related to the field. | |
14) | As a Pharmacy Technician, it follows the instructions related to pharmaceuticals, pharmaceuticals, medical products, medical products and dermocosmetics. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 1 | 2 | 42 | |||
Midterms | 1 | 15 | 1 | 16 | |||
Final | 1 | 25 | 1 | 26 | |||
Total Workload | 84 |