Medical Imaging Techniques Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI067

Course Name:

Branding in Nutrition

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr. YALÇIN YAMAN DURUSOY

Course Assistants:

Course Objective and Content

Course Objectives:	Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers.
Course Content:	The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking
2) Understands the dynamics of food and nutrition market
3) comprehends how to implement important marketing techniques in nutrition market

Course Flow Plan

Week	Subject	Related Preparation
1)	The concept Brand and Branding
2)	Relationship between Branding and Marketing
3)	Brand management and its relevance on nutrition sector
4)	Market Research and its Techiques
5)	Positioning in brand management
6)	Corporate Identity and Brand Expansion
7)	Overview
8)	Midterm exam
9)	How to create a Brand?
10)	Stories of different brands
11)	Brand identity and brand image
12)	Marka değeri
13)	Failures in nutrition marketing
14)	General Overview
15)	Final week
16)	Final week

Sources

Course Notes / Textbooks:	Öğretim üyesinin hazırladığı notlar Lecturer's notes
References:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2) Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3) Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4) Has knowledge about occupational health and safety.
5) In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6) Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7) Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8) Know medical and radiological terms, uses effectively.
9) Has the ability to communicate and work effectively with different medical sciences.
10) Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11) Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12) Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13) Has knowledge about ethical principles and rules in the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques.
2)	Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation.
3)	Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices.
4)	Has knowledge about occupational health and safety.
5)	In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary.
6)	Communicates effectively with colleagues, patients, relatives, physicians and other health professionals.
7)	Knows radiological anatomy at basic level. Recognize the anatomical structures displayed.
8)	Know medical and radiological terms, uses effectively.
9)	Has the ability to communicate and work effectively with different medical sciences.
10)	Adopts the principle of lifelong learning and follows and learns the technological developments in the field.
11)	Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
12)	Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field.
13)	Has knowledge about ethical principles and rules in the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	2		42
Midterms	1	15	1		16
Final	1	25	1		26
Total Workload					84