| Operation Room Services (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI067 | ||||
| Course Name: | Branding in Nutrition | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): |
Dr. YALÇIN YAMAN DURUSOY |
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| Course Assistants: |
| Course Objectives: | Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers. |
| Course Content: | The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60” |
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The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking 2) Understands the dynamics of food and nutrition market 3) comprehends how to implement important marketing techniques in nutrition market |
| Week | Subject | Related Preparation |
| 1) | The concept Brand and Branding | |
| 2) | Relationship between Branding and Marketing | |
| 3) | Brand management and its relevance on nutrition sector | |
| 4) | Market Research and its Techiques | |
| 5) | Positioning in brand management | |
| 6) | Corporate Identity and Brand Expansion | |
| 7) | Overview | |
| 8) | Midterm exam | |
| 9) | How to create a Brand? | |
| 10) | Stories of different brands | |
| 11) | Brand identity and brand image | |
| 12) | Marka değeri | |
| 13) | Failures in nutrition marketing | |
| 14) | General Overview | |
| 15) | Final week | |
| 16) | Final week |
| Course Notes / Textbooks: | Öğretim üyesinin hazırladığı notlar Lecturer's notes |
| References: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations. | |||||||||||||||
| 2) He / she is dominating the legislation which contains the duties and responsibilities related to his / her field. | |||||||||||||||
| 3) Have knowledge of medical terms related to the field of operating room services. | |||||||||||||||
| 4) Have information about ideal operating room environment. | |||||||||||||||
| 5) Have the knowledge of surgical techniques, tools and materials used in the operating room. | |||||||||||||||
| 6) Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility. | |||||||||||||||
| 7) Have the knowledge and skills to perform aseptic preparations of the operating room and operating team. | |||||||||||||||
| 8) Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination. | |||||||||||||||
| 9) With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field. | |||||||||||||||
| 10) They act in accordance with quality management and processes and participate in these processes. | |||||||||||||||
| 11) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |||||||||||||||
| 12) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |||||||||||||||
| 13) Has enough awareness about individual and public health, environmental protection and occupational safety. | |||||||||||||||
| 14) It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |||||||||||||||
| 15) Its appearance, attitude, attitude and behavior make it an example for society. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has the ability to take the responsibility of theoretical knowledge about the field of operating room services and to take solutions and take solutions in unpredictable situations. | |
| 2) | He / she is dominating the legislation which contains the duties and responsibilities related to his / her field. | |
| 3) | Have knowledge of medical terms related to the field of operating room services. | |
| 4) | Have information about ideal operating room environment. | |
| 5) | Have the knowledge of surgical techniques, tools and materials used in the operating room. | |
| 6) | Works with other health disciplines. They have the awareness of teamwork and carry out their activities for the development of the employees under their responsibility. | |
| 7) | Have the knowledge and skills to perform aseptic preparations of the operating room and operating team. | |
| 8) | Has a theoretical and practical knowledge about sepsis-antisepsis, sterilization, disinfection and contamination. | |
| 9) | With the awareness of the necessity of lifelong learning, it develops itself by following the developments in science and technology related to the field. | |
| 10) | They act in accordance with quality management and processes and participate in these processes. | |
| 11) | It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 12) | Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field. | |
| 13) | Has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 14) | It is sensitive to the events on the agenda of the society and the world about the operation and monitors the developments and informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |
| 15) | Its appearance, attitude, attitude and behavior make it an example for society. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 2 | 42 | |||
| Midterms | 1 | 15 | 1 | 16 | |||
| Final | 1 | 25 | 1 | 26 | |||
| Total Workload | 84 | ||||||