Information Security Technology | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI067 | ||||
Course Name: | Branding in Nutrition | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
Course Lecturer(s): |
Dr. YALÇIN YAMAN DURUSOY |
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Course Assistants: |
Course Objectives: | Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers. |
Course Content: | The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60” |
The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking 2) Understands the dynamics of food and nutrition market 3) comprehends how to implement important marketing techniques in nutrition market |
Week | Subject | Related Preparation |
1) | The concept Brand and Branding | |
2) | Relationship between Branding and Marketing | |
3) | Brand management and its relevance on nutrition sector | |
4) | Market Research and its Techiques | |
5) | Positioning in brand management | |
6) | Corporate Identity and Brand Expansion | |
7) | Overview | |
8) | Midterm exam | |
9) | How to create a Brand? | |
10) | Stories of different brands | |
11) | Brand identity and brand image | |
12) | Marka değeri | |
13) | Failures in nutrition marketing | |
14) | General Overview | |
15) | Final week | |
16) | Final week |
Course Notes / Textbooks: | Öğretim üyesinin hazırladığı notlar Lecturer's notes |
References: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | ||||||||||||
1) Has knowledge and skills about creating program algorithms. | ||||||||||||
2) Can install and manage software and hardware required for end user security. | ||||||||||||
3) Can follow current security products. | ||||||||||||
4) It can manage both software and people in the environment against cyber attack incidents. | ||||||||||||
5) Installs the basic software and hardware of the computer. | ||||||||||||
6) Installs and manages open source operating system and computer networks software. | ||||||||||||
7) It manages software, hardware and people in the environment in cyber attack incidents. | ||||||||||||
8) It creates and organizes the web page and database itself and can scan for vulnerabilities. | ||||||||||||
9) Creates, manages and organizes space on cloud platforms. | ||||||||||||
10) Firewall software also enables, manages and regulates the installation of hardware. | ||||||||||||
11) It solves the working logic of a device's software and makes the necessary arrangements to maximize its functions. | ||||||||||||
12) He/she has a good command of the professional, ethical, social and legal issues in his/her field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has knowledge and skills about creating program algorithms. | |
2) | Can install and manage software and hardware required for end user security. | |
3) | Can follow current security products. | |
4) | It can manage both software and people in the environment against cyber attack incidents. | |
5) | Installs the basic software and hardware of the computer. | |
6) | Installs and manages open source operating system and computer networks software. | |
7) | It manages software, hardware and people in the environment in cyber attack incidents. | |
8) | It creates and organizes the web page and database itself and can scan for vulnerabilities. | |
9) | Creates, manages and organizes space on cloud platforms. | |
10) | Firewall software also enables, manages and regulates the installation of hardware. | |
11) | It solves the working logic of a device's software and makes the necessary arrangements to maximize its functions. | |
12) | He/she has a good command of the professional, ethical, social and legal issues in his/her field. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 1 | 2 | 42 | |||
Midterms | 1 | 15 | 1 | 16 | |||
Final | 1 | 25 | 1 | 26 | |||
Total Workload | 84 |