Computer Programming Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI067

Course Name:

Branding in Nutrition

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr. YALÇIN YAMAN DURUSOY

Course Assistants:

Course Objective and Content

Course Objectives:	Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers.
Course Content:	The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking
2) Understands the dynamics of food and nutrition market
3) comprehends how to implement important marketing techniques in nutrition market

Course Flow Plan

Week	Subject	Related Preparation
1)	The concept Brand and Branding
2)	Relationship between Branding and Marketing
3)	Brand management and its relevance on nutrition sector
4)	Market Research and its Techiques
5)	Positioning in brand management
6)	Corporate Identity and Brand Expansion
7)	Overview
8)	Midterm exam
9)	How to create a Brand?
10)	Stories of different brands
11)	Brand identity and brand image
12)	Marka değeri
13)	Failures in nutrition marketing
14)	General Overview
15)	Final week
16)	Final week

Sources

Course Notes / Textbooks:	Öğretim üyesinin hazırladığı notlar Lecturer's notes
References:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) He gains the ability of problem solving and analytical thinking skills.
2) He learns the fundamentals of computer programming, hardware and software and the basic computer concepts.
3) He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem.
4) He understands object-oriented programming concept and web programming.
5) He learns radix systems, fundamental electronics and computer hardware knowledge.
6) He gains mobile programming skills and develops applications for mobile platforms.
7) He designs and codes databases.
8) He learns to program and use computer networks, open source operating systems.
9) He uses the English language effectively.
10) He learns to use appropriate data structures according to programming requirements.
11) He develops software individually or as a team.
12) He follows developments in the field, high technology tools / applications.
13) He gains awareness of professional and ethical responsibility and has an awareness of professional ethics.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	He gains the ability of problem solving and analytical thinking skills.	1
2)	He learns the fundamentals of computer programming, hardware and software and the basic computer concepts.	2
3)	He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem.	2
4)	He understands object-oriented programming concept and web programming.	2
5)	He learns radix systems, fundamental electronics and computer hardware knowledge.	1
6)	He gains mobile programming skills and develops applications for mobile platforms.	2
7)	He designs and codes databases.	2
8)	He learns to program and use computer networks, open source operating systems.	2
9)	He uses the English language effectively.	1
10)	He learns to use appropriate data structures according to programming requirements.	1
11)	He develops software individually or as a team.	2
12)	He follows developments in the field, high technology tools / applications.	2
13)	He gains awareness of professional and ethical responsibility and has an awareness of professional ethics.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	2		42
Midterms	1	15	1		16
Final	1	25	1		26
Total Workload					84